Brand Tone

Aspirational yet accessible, professional, clean, direct, informative, and service-oriented.

Brand Values

• •Authenticity & Quality
• •Value & Affordability
• •Service & Speed
• •Variety & Discovery

Best Practices

• •Always lead with quality and authenticity, using terms like "Original," "Authentic," and "High Quality" to reassure customers of genuine products.
• •Highlight speed and service by incorporating phrases such as "Express shipping," "24-hour shipping," or "Lightning-fast delivery" in all communications.
• •Balance luxury with accessibility by using elegant visuals to represent premium brands, while pairing them with copy that emphasizes value, such as samples, decants, or "fair prices."
• •Maintain the exclusive use of German across all platforms to build trust and show clear focus on the DACH (Germany, Austria, Switzerland) target market.
• •Focus on the customer experience and the feeling a fragrance evokes, rather than just listing scent notes, to connect the aspirational quality of perfumes with the customer's identity.

Social Perception

Trustworthy, reliable, and fast online retailer for perfumes. Customers perceive the brand as a source for authentic products, swift delivery, excellent service, and good deals on niche and designer fragrances.

Copy Examples

• •Experience greatness. Initio Oud for Greatness isn't just a scent – it's a statement. Powerful, luxurious, and unforgettable. Discover the legend now in full size or as a sample to get acquainted. Link in bio.
• •Your favorite scents. Our promise. Original perfumes, unbeatable prices, and shipping within 24 hours. Welcome to ZKstore24.
• •Craving a new scent... NOW? Us too! That's why your order leaves our warehouse in record time. Order. Pack. Ship. Your scent upgrade is already on its way!
• •You don't have to bet it all on one card. Our new sample sets are here, allowing you to explore the world of niche fragrances at your leisure. From woody to floral—find your next signature scent without leaving home. Browse now.
• •Why wait to smell fantastic? Treat yourself to luxury that arrives before the weekend begins. With our express shipping, your new favorite scent is just a click away. Authentic. Fast. ZKstore24.