Brand Tone

enthusiastic, knowledgeable, and approachable

Brand Values

• •Quality
• •Community/Enthusiasm
• •Customer Satisfaction
• •Precision & Craftsmanship
• •Accessibility/Inclusivity
• •Innovation/Education

Best Practices

• •Speak as an Enthusiast to Enthusiasts: Use language that resonates with the keyboard community (e.g., "thock," "clack," "scratchy," "buttery smooth") but also explain terms for newcomers. Show genuine passion.
• •Prioritize Helpfulness and Education: Frame copy around solving problems or enhancing the user's experience. Offer advice, tips, and clear explanations, reinforcing your knowledgeable position. Blog posts and detailed product descriptions are key.
• •Be Approachable and Friendly: Use a conversational style. Invite questions and interaction. Ensure customer service language is consistently warm and helpful, as noted in reviews.
• •Emphasize Quality and Precision: Consistently highlight the high standards of your products and services, especially for custom work like lubing. Words like "meticulous," "precision," "high-quality," and "carefully selected" should be common.
• •Maintain Authenticity Across Platforms: Ensure the tone on your website, Etsy, social media, and even in email communications is consistent. If TikTok is more playful, let that enthusiasm also lightly permeate other channels without losing professionalism where it counts (e.g., product specs).

Social Perception

Zkeebs is generally perceived very positively within the mechanical keyboard community as a trusted small business, a go-to for specific needs, reliable, supportive, and of good value.

Copy Examples

• •Headline: Unlock Your Perfect Keystroke. Body: Dive into the world of custom keyboards with Zkeebs! Whether you're a seasoned modder or just starting your journey, find top-quality switches, stabs, and expert advice here. We're enthusiasts, just like you. Let's build something amazing together!
• •Headline: Feel the Difference: Expertly Lubed Switches. Body: Tired of scratchy, inconsistent keys? Experience pure typing bliss with our hand-lubed and filmed switches. Precision, care, and a whole lot of keyboard love go into every batch. Your fingers will thank you.
• •Headline: Got Questions? We've Got Answers (and Awesome Gear!). Body: The custom keyboard hobby is a rabbit hole, and we're here to guide you down it! From choosing the right switch to troubleshooting your build, our team of enthusiasts is ready to help. Plus, we stock all the cool stuff you need.
• •Headline: More Than Just Parts: It's a Passion. Body: At Zkeebs, we don't just sell keyboard components; we live and breathe them. We meticulously select and test our products to ensure you get the best for your build. Join our community and share the keeb love!
• •Headline: Your Dream Keyboard Starts Here. Body: Stop dreaming, start building! Zkeebs offers a curated selection of high-performance switches, stabilizers, and accessories to bring your ultimate custom mechanical keyboard to life. Quality components, expert service – that's our promise.