Brand Tone

Educational, Encouraging, Trustworthy, and Value-Oriented

Brand Values

• •Child Development
• •Education Through Play
• •Quality and Safety
• •Accessibility/Customer Service

Best Practices

• •Prioritize clear and concise language to effectively communicate the educational benefits of your products.
• •Incorporate action-oriented language that encourages parents to actively engage in their child's learning journey.
• •Maintain a friendly and approachable tone to establish trust and rapport with your audience.
• •Showcase authentic customer reviews and testimonials to build credibility and social proof.
• •Emphasize the value proposition of your products by highlighting their unique features and benefits.

Social Perception

A brand that promotes child development through quality educational toys, fostering a positive and supportive learning environment.

Copy Examples

• •Unlock your child's potential with our Montessori-inspired toys. Learning through play, guaranteed!
• •Free shipping throughout Brazil! Give your child the gift of education.
• •Limited time offer: Get 10% off with code GENIO10.
• •Explore our range of safe and engaging toys, backed by our 7-day satisfaction guarantee.
• •Aprender Brincando! Discover the joy of learning with Genio Kids.