Brand Tone

Authentic, artisanal, and quality-focused.

Brand Values

• •Handmade
• •Quality materials (stainless steel, wood)
• •Authenticity
• •Durability
• •Unique Design

Best Practices

• •Maintain focus on handmade and quality aspects.
• •Emphasize the use of stainless steel and wood materials.
• •Use descriptive language that evokes the craftsmanship.
• •Ensure translations are accurate and culturally relevant.
• •Incorporate sensory details when describing the products (texture, feel, etc.)

Social Perception

Perceived as a brand that values handmade craftsmanship, high-quality materials, and unique design.

Copy Examples

• •Handcrafted wooden earrings: Experience the warmth of nature's touch.
• •Stainless steel pendant: Durable beauty, designed to last.
• •Each piece is lovingly handmade, ensuring unique character and charm.
• •Discover the artistry in our meticulously crafted wooden accessories.
• •Elevate your style with our timeless stainless steel jewelry collection.