Brand Tone

Professional and authoritative, premium and sophisticated, health-conscious and ergonomic-focused.

Brand Values

• •Quality and Craftsmanship
• •Health and Well-being
• •Durability and Sustainability
• •Design and Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Create an internal document that explicitly defines the brand's tone (Professional, Sophisticated, Health-Conscious), core values, approved terminology (e.g., "dynamic sitting" vs. "moving chair"), and phrases to avoid. This ensures anyone writing for the brand stays consistent.
• •Prioritize "Benefit-First" Language: While technical specifications are important, lead with the customer benefit. Instead of saying "Features a synchronous mechanism," say "Move freely and stay supported with our synchronous mechanism." This translates technical features into tangible value.
• •Maintain Professionalism and Avoid Casual Slang: Given the premium positioning, the language should remain sophisticated. Avoid overly casual phrases, excessive emojis, or slang that could undermine the brand's authority and luxury feel.
• •Build Trust Through Transparency and Detail: To counteract the current low trust signals, use copy to build credibility. Be highly detailed in product descriptions, clearly explain the benefits of certifications, and tell the story behind the "Designed in Italy" claim. If possible, gather and showcase genuine, verifiable customer testimonials.
• •Ensure Consistency Across All (Future) Channels: If the brand decides to build a social media presence, the professional, sophisticated, and health-focused tone must carry over. The language used on Instagram should be an extension of the website's voice, adapted for the platform's more visual and concise format.

Social Perception

The current social perception of Zivora is weak and potentially negative due to a low trust score from Scamadviser, brand confusion from multiple businesses sharing the name, and an absence of social proof and independent customer reviews.

Copy Examples

• •The Art of Seating, The Science of Well-being. Discover the Zivora Difference.
• •Your workspace is more than just a desk. It's the epicenter of your ambition. Our Italian-designed ergonomic chairs are engineered not just for comfort, but for performance and health. Elevate your workday. #Zivora #ErgonomicChair #DesignForHealth #LuxuryOffice #HomeOfficeInspo
• •Engineered for Dynamic Movement: Featuring a state-of-the-art synchronous mechanism and adjustable lumbar support, the Zivora chair adapts to your body's every move. Reduce strain and enhance focus with a chair designed for a healthier, more productive you.
• •An Investment in Your Team's Well-being and Productivity.
• •Zivora Ergonomic Chairs - Italian Design. Experience unparalleled comfort and support. NEN-EN 1335 Certified. Invest in your health and productivity. Shop our exclusive collection.