Brand Tone

Sophisticated & Elegant, Heritage & Established, Curated & Discerning, Personal & Welcoming (aspirational/inconsistent), Indulgent & Aspirational

Brand Values

• •Quality & Exclusivity
• •Customer Service & Personalization
• •Heritage & Tradition
• •Comprehensive Selection & Convenience
• •Discovery & Unique Experience

Best Practices

• •Embrace Elegant Language: Use sophisticated vocabulary and a refined sentence structure. Avoid overly casual slang or overly technical jargon unless explaining specific product benefits.
• •Highlight Exclusivity and Curation: Emphasize "hard-to-find," "exclusive," "curated collection," and "iconic essentials" to reinforce the idea of a special, discerning selection.
• •Focus on the Experience, Not Just Products: Describe the feeling of discovery, the luxury, and the personal touch that Zitomer aims to offer, making it more than just a transaction.
• •Maintain a Heritage Feel While Being Modern: Acknowledge the brand's long-standing reputation and history while showcasing new, trendy, and innovative products to appeal to all generations.
• •Strive for Warmth within Sophistication: While maintaining an upscale tone, ensure the language feels inviting and hints at the personal service that is a core brand value, aiming to make luxury feel accessible and welcoming.

Social Perception

Iconic Upper East Side Staple, A Go-To for Luxury and Gifts, Expensive but Often Worth It, Service Can Be Hit or Miss, A "Treat" Destination, Trusted Pharmacy (for some)

Copy Examples

• •Zitomer: For generations, your Madison Avenue destination for curated beauty, exceptional gifts, and the art of refined living. Discover the extraordinary.
• •Unveil your radiance. Introducing the [Exclusive Beauty Product Name], now gracing the shelves at Zitomer. Experience the pinnacle of skincare innovation.
• •Beyond the expected. Find a gift that tells a story at Zitomer. From enchanting toys for Zittles to timeless accessories, inspire delight.
• •Step into a world of curated luxury. At Zitomer, every aisle invites discovery, and our dedicated staff awaits to guide you. Your unique find is here.
• •The Zitomer experience, delivered to your door. Explore our coveted collections of beauty, accessories, and unique gifts online, and bring a touch of Madison Avenue home.