Brand Tone

Compassionate & Empathetic, Hopeful & Uplifting, Action-Oriented & Purpose-Driven, Grateful & Community-Focused, Informative & Supportive

Brand Values

• •Dignity
• •Comfort
• •Compassion
• •Community
• •Impact/Making a Difference
• •Generosity

Best Practices

• •Lead with Empathy and Compassion: Always frame the narrative around the children and families, acknowledging their challenges while focusing on the positive support provided.
• •Highlight Tangible Benefits: Focus on how Zip With Us brings comfort, dignity, and reduces anxiety, rather than just describing the product. Use words that evoke these feelings.
• •Maintain a Hopeful Outlook: Even when discussing serious illnesses, the tone should be empowering and optimistic, showcasing the positive impact of the organization's work.
• •Use Inclusive and Community-Oriented Language: Employ words like "we," "us," "together," "join us," "our community" to foster a sense of collective effort and shared purpose.
• •Be Authentic and Grateful: Regularly express genuine appreciation for supporters, share real stories (with permission), and be transparent about the mission and impact. Testimonials are powerful.

Social Perception

Highly Positive & Trusted, Valuable Resource, Community-Supported, Innovative & Thoughtful

Copy Examples

• •Headline (Website/Social Media): More Than a Shirt: It’s Comfort, Dignity, and Hope for a Child in Treatment. Body: Every ZipShirt™ we donate helps a little hero feel more secure and comfortable during a scary time. Your gift today wraps a child in care. Donate now. [Inspired by 1, 5, 9]
• •Social Media Post (Instagram/Facebook - with image of a child smiling in a ZipShirt™): Meet [Child's Name/Initial], shining bright! ✨ Our special ZipShirts™ make treatment days a little easier, allowing easy port access while keeping kids cozy and covered. Want to help us bring more smiles like this? Link in bio to support. #ZipWithUs #ChildhoodCancer #PediatricCare #MakingADifference #Hope
• •Call for Volunteers (Website/Social Media): Lend Your Hands, Share Your Heart. We're looking for passionate volunteers to help us [specific task, e.g., pack ZipShirts™, spread awareness, assist at events]. Join the Zip With Us family and make a tangible impact in a child's life. Sign up today!
• •Impact Story Snippet (for Newsletter/Blog): "I can't thank you enough!!! This was the most calm he has EVER been while being accessed..." - A grateful parent. Stories like these fuel our mission. Every donation, every share, helps us provide these moments of peace.
• •Fundraising Appeal (Email/Social Media): Cold clinics, long treatment days... You can send warmth and comfort. A gift of $[Amount] provides a custom ZipShirt™ to a child facing a tough medical journey, giving them one less thing to worry about. Be their comfort today. [Inspired by 1, 5]