Brand Tone

artistic, futuristic, passionate, and personally grateful, emphasizing a blend of forward-thinking design, personal connection, and deep appreciation for customers.

Brand Values

• •Originality and Innovation
• •Handmade Craftsmanship and Quality
• •Customer Empowerment and Uniqueness
• •Gratitude and Community

Best Practices

• •Lead with Passion and Gratitude: Always start and end with the core of the brand: passion for the craft and gratitude for the customer. Whether it's an email, a social media post, or a product description, infusing this personal, heartfelt tone will reinforce the brand authenticity.
• •Use Futuristic and Artistic Language: Consistently use keywords like "futuristic," "avant-garde," "wearable art," "runway," and "statement piece." This language aligns the products with high-concept fashion and art, elevating them beyond simple accessories.
• •Tell the "Handmade & Family" Story: Regularly remind customers that the products are not mass-produced. Mentioning that they are "meticulously crafted to order" by a "small family business" justifies the quality and price, and builds a stronger, more personal connection than a faceless company could achieve.
• •Empower the Customer: Frame the copy around the customer's identity and self-expression. Use phrases like "Unleash Your Style," "For the Bold," and "You Are Unique." This makes the customer the hero of the story and the jewelry their tool for expression.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the tone of the copy matches the visual identity. The clean, artistic, and often dramatic photography on Instagram and the website should be paired with copy that is equally elevated and creative. Avoid generic, sales-y language that would clash with the brand's artistic integrity.

Social Perception

highly creative, unique, and artistic, viewed by customers as producing 'art pieces' that are high-quality and reliable, often highlighted by fashion blogs for its novelty and innovation. The brand's small, artist-led business model helps justify its niche market pricing.

Copy Examples

• •Defy the ordinary. Our new [Crown Name] isn't just an accessory; it's your new armor. Handcrafted from individual zip ties, each piece is a testament to the unique power that lies within you. Ready to crown your moment? #ZiptieJewelry #WearableArt #AvantGardeFashion #HaloCrown #UnleashYourStyle
• •Product Name: The 'Cyber-Punk' Spike Choker. Description: Forget what you know about jewelry. The 'Cyber-Punk' Spike Choker is a declaration. Forged from our signature zip ties with meticulous, futuristic precision, this piece is for the bold, the dreamers, and the pioneers. Lightweight yet powerful, it s designed to make a statement without saying a word. Each choker is handmade with love and a touch of rebellion by our family in Slovenia. Embrace the future of style.
• •Subject: Inside: A Little Gratitude & Your Next Favorite Piece. Body Snippet: To our amazing Ziptie family, you are our greatest inspiration. As a thank you, here s a first look at our latest futuristic designs, born from passion and made just for you...
• •Headline: Stand Out in Any Crowd. Body: Your festival look is missing one thing: a touch of the spectacular. Ziptie Jewelry offers handmade, futuristic accessories that are as unique as you are. From glowing ear cuffs to dramatic spike collars, our pieces are designed to be lightweight, durable, and unforgettable. Shop the collection and find the piece that tells your story.
• •We started with a simple question: can an everyday object become a thing of beauty? The answer is in every piece we create. Ziptie Jewelry began as one person's passion and has grown into a small family crafting wearable art for a global community of unique individuals. We're not just making jewelry; we're building a universe where creativity rules and your individuality is celebrated. Thank you for being a part of our story.