Brand Tone

Fun & Playful, Convenient & Practical, Innovative & Clever, Lifestyle-oriented, Friendly & Approachable

Brand Values

• •Versatility & Adaptability: The core selling proposition is the ability to fit virtually any drink size.
• •Convenience & Ease of Use: Emphasizes how the product makes life easier, from its adjustability to being machine washable.
• •Fun & Enjoyment: Aims to enhance everyday moments and special occasions. The tagline "No party fouls allowed" reinforces this.
• •Quality & Durability: Made from neoprene, designed for insulation and repeated use.
• •Innovation: Born from a desire to fix a common problem with a clever solution.
• •Community & Connection: Encourages sharing experiences (#ZipThis) and positions the product as great for social events and gifts.

Best Practices

• •Keep it Light and Upbeat: Use positive language, exclamation points where appropriate (like on social media), and maintain a generally enthusiastic and friendly tone.
• •Focus on the Solution & Lifestyle: Emphasize how ZipSip solves everyday beverage challenges and enhances various activities. Connect the product to the customer's lifestyle.
• •Use Playful & Relatable Language: Incorporate fun phrases, puns (if appropriate for the platform), and everyday scenarios that resonate with the target audience.
• •Highlight Versatility & Innovation: Consistently remind the audience of the unique adjustable zipper design and its ability to fit a wide range of drinks.
• •Encourage Interaction & User Content: Use calls to action that invite users to share their experiences, use brand hashtags, and engage with posts. This reinforces the community aspect.

Social Perception

Positive, Practical & Useful, Fun & Giftable, Engaged Community (especially on TikTok)

Copy Examples

• •Stop the Spills, Ditch the Drips! ZipSip Has Your Drink Covered. Tired of lukewarm drinks and sweaty hands? ZipSip’s adjustable design fits everything from your morning coffee to your evening brew. Zip it up for a perfect fit, every time! #ZipSip #DrinkConvenience #NoMoreSpills
• •Your Drink’s New Best Friend. From slim cans to chunky coffee cups, ZipSip zips to fit them all! Keep your sips perfectly chilled (or toasty warm) and your hands comfy. Adventure-ready and party-approved. What are you zipping today? #ZipThis #VersatileCoozie
• •One Coozie. Endless Drinks. Zero Fuss. Why juggle a dozen different drink holders? The Original ZipSip adjusts to fit your lifestyle – and whatever you’re drinking! Durable, washable, and always stylish. Get yours and #SipInStyle!
• •From Tailgates to Tabletops: The Only Drink Holder You’ll Ever Need. Concerts, BBQs, beach days, or just chilling at home – ZipSip is there for every sip. With cool designs and a clever zipper, it’s the party-proof way to enjoy your favorite beverages. #ZipSipLife #PartyFoulProof
• •Magnetize Your Moment! (For magnetic versions) Keep your drink within reach and off the ground! Our magnetic ZipSip sticks to your grill, golf cart, or tailgate, so you can go hands-free without missing a beat. Convenience, zipped up! #MagneticZipSip #HandsFreeHydration