Brand Tone

confident, rugged, nostalgic, authentic, and personal, appealing to adventure and timeless style with a playful, edgy wink.

Brand Values

• •Integrity and Quality
• •Durability and Reliability
• •Heritage and Authenticity
• •Confidence and Individuality

Best Practices

• •Emphasize Heritage and Authenticity: Always highlight Zippo's long history, its American roots, and the lifetime guarantee. Use terms like "iconic," "original," and "since 1932" to reinforce this.
• •Use a Confident and Direct Voice: Write with a tone that is self-assured and straightforward. The brand is a leader, and the copy should reflect that confidence.
• •Focus on Durability and Reliability: The "windproof" nature and "all-metal construction" are key selling points. Connect these features to a lifestyle of adventure and preparedness.
• •Encourage Personal Connection: Use language that invites customers to become part of the Zippo legacy. Ask questions and use calls-to-action that prompt them to share their own experiences.
• •Maintain a Premium Feel: The language should be refined and polished, reflecting the quality of the product. Even when being rugged and adventurous, the tone should never be sloppy or cheap.

Social Perception

Zippo is widely perceived as a cultural icon and a symbol of American heritage, seen as more than just a lighter; it's a collectible, a tool, and a talisman. In the Middle East, it's viewed as a premium and desirable product with a strong association with quality and style, transitioning from unofficial trade to a formalized market.

Copy Examples

• •A Flame for Life's Adventures. From the desert winds to the city lights, your Zippo is there. Built with American pride and guaranteed for a lifetime. What will your story be? #ZippoSA #LiveWithConfidence
• •The Original. The Icon. The Zippo. Don't settle for imitations. Feel the quality, hear the classic click, and own a piece of history. Find your authentic Zippo lighter at Zippo.sa. #MadeinUSA #ZippoAuthentic
• •More Than a Lighter. It's a Statement. Your style is unique. Your lighter should be too. Explore our collection of custom and limited-edition designs. Guaranteed to work, or we fix it free. #MyZippo #SaudiStyle
• •The Gift That Lasts a Lifetime. Give the gift of timeless quality. A Zippo lighter is a symbol of durability and a promise of reliability. Perfect for the adventurer in your life. #ZippoGift #LifetimeGuarantee
• •Built for a Kingdom of Adventurers. The same rugged dependability that has been trusted for generations is now in Saudi Arabia. Wherever your journey takes you, we've got your flame. #ZippoKSA #AdventureReady