Brand Tone

Empowering, Solution-Oriented & Practical, Supportive & Community-Focused, Confident & Direct, Friendly & Approachable, Innovative

Brand Values

• •Empowerment of Women
• •Convenience & Comfort
• •Innovation
• •Quality
• •Inclusivity/Accessibility
• •Customer Focus ("Sisterhood of Support")
• •Sustainability

Best Practices

• •Always Lead with Empowerment and Solutions: Frame every message around how Zip Hers empowers women and solves a real-world problem, enhancing their freedom and confidence.
• •Foster a Sense of Community ("Sisterhood"): Use inclusive language like "we," "us," and "our community." Encourage user-generated content and testimonials to build social proof and connection.
• •Be Confident and Direct, Yet Reassuring: When explaining the product's unique feature, be clear and straightforward (especially on platforms like TikTok). Simultaneously, address potential concerns about comfort or discretion proactively by highlighting the design features.
• •Highlight Practical Benefits with Emotional Resonance: Connect the functional advantages (e.g., "easy to unzip," "no need to undress") with the emotional benefits (e.g., "more confidence," "less worry," "enjoy your adventure fully").
• •Maintain Authenticity and Relatability: Share the founder's story and the "why" behind the brand. Use real customer stories and language that resonates with the everyday experiences and challenges of active women. Ensure the voice aligns with being "by women, for women."

Social Perception

Positive & Appreciative, Innovative & Necessary, Curiosity & Some Skepticism (from non-users), Supportive of Female Entrepreneurship

Copy Examples

• •Headline: Adventure Uninterrupted. Your World, Your Rules, Your Zip Hers. Body: Don't let bathroom breaks dictate your adventures. Our innovative activewear with patented zipper technology gives you the freedom and confidence to explore without limits. Go further, stay longer, and own every moment. #ZipHersFreedom #AdventureOn
• •Headline: Finally! Activewear That Understands Women. Body: Designed by women, for women. Zip Hers delivers unparalleled comfort, convenience, and the discreet solution you've been waiting for. Pee freely, stay comfortable, and conquer your day. Because your focus should be on your goals, not on finding a restroom. #ByWomenForWomen #ProblemSolved
• •Headline: Join the Sisterhood of Adventure! Body: Thousands of women are experiencing the game-changing convenience of Zip Hers. From mountain trails to marathon routes, we're empowering you to embrace the outdoors with confidence. Share your #ZipHersStory and inspire others!
• •Headline: Comfort You Can't Feel, Convenience You Can't Beat. Body: Worried about the zipper? Don't be! Our seamless design and protective inner layer mean you'll forget it's even there... until you need it. Experience the ultimate in functional, high-performance activewear. #ZipComfort #FunctionalFashion
• •Headline: Nature Calls. Answer it with Zip Hers. Body: Simple, discreet, and revolutionary. Our front-to-back zipper activewear lets you answer nature's call on the fly, so you can get back to what you love. Ready to change the way you explore? #FreeToPee #ZipAndGo