Brand Tone

empowering, practical, and community-focused

Brand Values

• •Empowerment of Women
• •Innovation & Practicality
• •Comfort & Quality
• •Inclusivity & Accessibility
• •Community & Sisterhood
• •Love for the Outdoors
• •Customer Focus

Best Practices

• •Speak the Language of Empowerment and Solutions: Always frame communication around how Zip Hers enables women to overcome a common outdoor challenge, fostering a sense of confidence and capability.
• •Maintain a Supportive and Relatable Voice: Use language that feels like it's coming from a fellow outdoor enthusiast who understands the user's needs and experiences. Share stories and testimonials.
• •Highlight Practical Benefits Clearly and Directly: Don't shy away from explaining the unique zipper function, but do so in a way that emphasizes convenience, comfort, and discretion.
• •Foster Community and Inclusivity: Encourage interaction, share user-generated content (with permission), and ensure messaging appeals to a wide range of women who love the outdoors, including those who may need adaptive clothing.
• •Stay True to Outdoor Adventure Roots: Ensure visuals and copy consistently reflect the active, adventurous lifestyle the brand supports. Use imagery of diverse women enjoying various outdoor activities.

Social Perception

The brand is perceived as understanding and addressing a genuine need for women adventurers, which often goes unacknowledged by mainstream activewear brands. Growing awareness, especially within specific outdoor communities. The founder's personal experience and inspiration for the product resonate with users and add authenticity to the brand.

Copy Examples

• •Headline: Adventure Freely. Pee Confidently. Body: Don't let bathroom breaks hold you back. Zip Hers patented zipper technology lets you answer nature's call without baring it all. Stay comfortable, stay covered, stay adventurous. #ZipHers #OutdoorFreedom
• •Headline: Your Go-To Gear Just Got an Upgrade. Body: Love the trail but dread the squat? We get it. That's why we created Zip Hers. High-performance outdoor pants with a secret weapon for ultimate convenience. Explore more, worry less. #AdventureReady #ProblemSolved
• •Headline: Designed by Women, For Women Who Explore. Body: We know the challenges. We designed the solution. Zip Hers offers comfort, quality, and the groundbreaking ease of our front-to-back zipper. Join the sisterhood of outdoor adventurers! #WomenOutdoors #ZipHersCommunity
• •Headline: Unzip. Go. Conquer. Body: It’s that simple. Zip Hers activewear is engineered for your comfort and confidence on every adventure. From mountain peaks to riverside trails, experience the difference. #HikeSmart #OutdoorInnovation
• •Headline: More Miles, Less Hassle. Body: Focus on your personal best, not on finding a private spot. Zip Hers leggings and pants are your perfect partner for long runs, challenging hikes, and every outdoor pursuit. \"Finally, pants that understand!\" - Happy Hiker #Trailblazer #ActiveLifestyle