Brand Tone

trustworthy, customer-centric, and aspirational

Brand Values

• •peace
• •comfort
• •mindfulness
• •inspiration
• •quality
• •sanctuary
• •elevation

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone, and style. Should it be formal or informal? Humorous or serious? Aspirational or practical? Document this and share it with everyone who creates content for the brand.
• •Use a Consistent Vocabulary: Create a list of on-brand words and phrases to use in your copy (e.g., 'sanctuary,' 'curated,' 'mindful,' 'elevate') and a list of words to avoid.
• •Tell a Cohesive Brand Story: Ensure that your brand's narrative is consistent across all platforms, from your website's 'About Us' page to your social media posts and email newsletters. This story should reflect your brand's values.
• •Maintain a Uniform Visual Identity: The brand's visual elements, including logos, color palettes, and imagery, should complement the tone of the copy. An aspirational tone, for example, would be supported by high-quality, aesthetically pleasing photos.
• •Audit and Refine Regularly: Periodically review all of your brand's content to ensure it aligns with your established tone of voice. As your brand evolves, your tone may need to be adjusted accordingly.

Social Perception

No discernible social perception as the online presence is minimal; the name 'Zion' is primarily associated with other entities like Zion Market or Zion National Park.

Copy Examples

• •Zion Store: Your destination for curated goods that elevate everyday living. Discover your sanctuary of style and comfort.
• •At Zion Store, we believe your home should be a sanctuary. That's why we've gathered a collection of products designed to bring peace, comfort, and a touch of the extraordinary into your life. We are more than a store; we are a community dedicated to mindful living.
• •Find your inner peace with our 'Serenity' candle. Hand-poured with soy wax and infused with calming lavender and chamomile, this candle transforms any room into a tranquil retreat. Light it after a long day and find your Zion.
• •A Special Offer from Your Sanctuary of Style | Zion Store
• •Your home is your haven. Create a space that restores and inspires you. #ZionStore #HomeSanctuary #MindfulLiving