Brand Tone

Artistic, Elegant, Personal, Nature-Inspired, and Helpful

Brand Values

• •Beauty & Artistry: Create beautiful environments, breathtaking floral designs, and infuse beauty into their daily lives.
• •Client Focus & Personalization: Bringing your unique vision to life, building lasting bonds with clients, thoughtful and personal designs.
• •Quality & Craftsmanship: Implied through Top 50 North American Event Florists recognition and commitment to highest quality flowers.
• •Passion for Floristry & Design: Sarah's long-standing involvement in design and floristry, combining her love of nature and design.
• •Joy & Unforgettable Moments: Aiming to help clients create unforgettable moments and bring joy and happiness into people's homes.

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, the story of the brand (like the Sonoran zinnia), or the narrative of a couple's wedding. This fosters a personal connection.
• •Use Evocative & Sensory Language: Incorporate words that appeal to the senses – describe textures ("lush," "velvety"), light ("glowing," "radiant"), and emotions ("joyful," "romantic," "unforgettable").
• •Highlight Artistry & Craftsmanship: Use terms like "bespoke," "custom-designed," "artfully crafted," "curated," and "thoughtfully personal" to emphasize the skill and care involved.
• •Maintain a Warm & Inviting Voice: Even when describing high-end services, ensure the language is approachable and welcoming (e.g., "We would love to help," "Let's create something beautiful together").
• •Connect to Nature: Regularly reference natural elements, garden inspiration, and the beauty of the Sonoran desert (as per the brand's own inspiration) to reinforce the brand's roots and aesthetic.

Social Perception

High-End & Professional, Artistically Driven, Trusted Expert, Multi-faceted

Copy Examples

• •Crafting your unforgettable moments with artful, garden-inspired floral designs. At Zinnia Floral Co, we bring your unique vision to life, infusing every petal with passion and creativity. Discover bespoke wedding florals and curated home treasures.
• •A symphony of blooms for a love story in full bloom. ✨ We cherished bringing [Couple's Names]'s romantic vision to life with these lush, bespoke arrangements. Every detail, thoughtfully curated. Planning your dream day? Let's create something beautiful together. #ZinniaFloralCo #WeddingFlowers #LushFlorals #ArtisticFloristry #SonoranInspired
• •Bring the art of the garden into your home. 🌿 Our carefully curated collection of home décor and gifts at Zinnia Floral Co is inspired by nature's beauty and designed to infuse your everyday spaces with joy and elegance. Shop now to find your beautiful moment. [Link]
• •Tablescapes that tell a story. ✨ Dive into inspiration for your next celebration with Zinnia Floral Co. Garden-fresh blooms, elegant details, and a touch of desert romance. Let us help you design an unforgettable experience. #EventFlorals #TableDesignInspo #ZinniaFloralCo #HomeDecor #WeddingInspiration
• •Hello [Name], Sarah here from Zinnia Floral Co! I'm thrilled to share our newest [Workshop/Collection Name], designed with the same passion for beauty and artistry you’ve come to expect. Discover how we can [learn to create/bring effortless elegance to] your [home/special day]. Let nature inspire you. [Link]