Brand Tone

Fun & Nostalgic, Adventurous & Action-Oriented, Trustworthy & Protective, Bold & Expressive, Approachable & Family-Friendly

Brand Values

• •Protection
• •Heritage & Originality
• •Fun & Self-Expression
• •Quality & Efficacy
• •Safety
• •Community & Activity

Best Practices

• •Embrace the Fun and Nostalgia: Use vibrant, energetic language. Don't be afraid to make retro references where appropriate, connecting with the brand's heritage.
• •Highlight Action and Adventure: Incorporate words and imagery that evoke an active, outdoor lifestyle, particularly water sports.
• •Emphasize Trust and Efficacy (Simply): Clearly communicate the protective benefits of zinc oxide and the brand's long-standing experience without overly scientific jargon. Phrases like 'total block' or 'stays on' are effective.
• •Encourage Self-Expression: Position the colors as a way to show personality and make sun protection enjoyable, not just a chore.
• •Maintain an Inclusive and Approachable Voice: While rooted in action sports, ensure the language is welcoming to families, kids, and anyone who enjoys the outdoors and wants reliable, fun sun protection.

Social Perception

Effective & Reliable, Fun & Retro-Cool, Trustworthy Ingredient (Zinc Oxide), Specialized/Niche, Good for Sensitive Skin/Kids

Copy Examples

• •Headline: Zinka: Original Fun. Serious Protection. Body: Rock the colors that started it all. For over 30 years, Zinka has been the go-to for vibrant, water-resistant zinc protection. Surf, swim, play – we’ve got you covered. Literally. #ZinkaProtection #ColorOn
• •Headline: Unleash Your Inner Warrior. Body: Stripe up with Zinka! Our legendary colored nosecoat isn’t just about bold looks; it’s about powerful, zinc-oxide protection that stays put no matter the adventure. What color will your adventure be? #ZinkaWarrior #ActionSportsSunscreen
• •Headline: Trusted by Pros, Loved by Families. Body: From professional surfers to your little groms, Zinka offers high-performance sun safety you can count on. Our zinc formulas are tough on the sun, gentle on skin, and always ready for action. #ZinkaFamily #Since1986
• •Headline: More Than Just Sunscreen. It's a Vibe. Body: Remember the bright, bold energy of the 80s? Zinka brings it back with a splash of color and the reliable sun protection you need. Express yourself and stay safe under the sun. #ZinkaVibes #RetroCoolSunscreen
• •Headline: Reef Safe. Kid Safe. Adventure Proof. Body: Dive into your next adventure with confidence. Zinka’s mineral-based sunscreens, including our iconic colored zinc, offer broad-spectrum protection that’s kind to your skin and the planet. #ZinkaReefSafe #ZincOxidePower