Tono de Marca

Playful, confident, and slightly rebellious, balanced with scientific credibility. It's modern, direct, and uses conversational language with an undercurrent of edginess, positioning ZING as a bold disruptor in oral care.

Valores de Marca

• •Health & Efficacy
• •Transparency & Honesty (No Nonsense)
• •Ethical & Conscious Production
• •Modern Aesthetics & Experience
• •Social Responsibility

Mejores Prácticas

• •Lead with 'Why,' Not Just 'What': Instead of just listing ingredients, focus on the *benefit* to the user. Don't just say 'SLS-free'; explain it means a gentler, non-irritating clean, especially for sensitive mouths.
• •Embrace the 'Magic' and the 'Science': Consistently balance the playful, aspirational tone ('magic,' 'best tasting') with credible, scientific proof points ('Hydroxyapatite,' 'clinically-proven,' 'dentist-approved'). This builds both desire and trust.
• •Use 'Us vs. Them' Language Carefully: Continue to position ZING against 'boring,' 'big brand' supermarket toothpastes. Frame the choice as an upgrade. However, avoid making unsubstantiated health claims that could attract regulatory scrutiny, as seen with the past ASA ruling.
• •Highlight the Experience, Not Just the Function: Brushing with ZING is an experience. Use descriptive, sensory language to talk about the unique flavors ('dessert-like indulgence,' 'light, modern, and feels very current'). This justifies the premium price.
• •Reinforce Ethical Values in Every Message: Subtly weave in the core values of being vegan, cruelty-free, UK-made, and eco-conscious in social media posts, product descriptions, and email footers. This constantly reminds customers they are buying into a brand that aligns with their principles.

Percepción Social

Customers generally perceive ZING as a premium, effective, and aesthetically pleasing toothpaste brand. Praised for unique flavors, reduced sensitivity, and stain removal. Critiques include its premium price and the non-foaming texture due to SLS absence. Overall, seen as a high-quality, thoughtful product for conscious consumers.

Ejemplos de Copy

• •Headline (Social Media Ad): Boring brushing is over. Magic is here. Body: Your old toothpaste is just minty foam. ZING is different. Our Hydroxyapatite formula actively repairs enamel and dissolves stains, while flavors like Soft Peach and Apple & Kiwi make brushing a treat. Ready for the upgrade? #ToothpasteButMagic
• •Headline (Email Marketing): Protein for your teeth. Power for your smile. Body: You use protein to build muscle. Why not for your teeth? ZING is powered by Hydroxyapatite, the mineral your enamel is made of. It remineralizes and strengthens from within, stopping sensitivity and restoring your natural gloss. No nasties, no nonsense. Just results.
• •Headline (Product Page): Not Like The Big Brands. Body: No SLS, no dodgy dyes, no animal fats. Just clinically-proven ingredients, made in the UK. We created ZING because we believe you deserve better than cheap formulas and boring flavors. This is oral care that looks better, tastes better, and works better.
• •Headline (Instagram Post): Your bathroom shelf just got a serious glow-up. Body: Looks good, does good. Our 100% recyclable tubes are packed with a magic formula that’s vegan, cruelty-free, and designed to give you the healthiest smile of your life. Which flavor are you trying first?
• •Headline (Retargeting Ad): Still thinking about us? Body: We get it. Switching toothpaste is a big deal. But so is sensitivity pain and dull enamel. Try ZING risk-free for 30 days. If you don't love the taste and see the difference, we'll refund you. It's time to join over 12,000 happy UK smiles.