Tono de Marca

Informative, Trustworthy, and Health-Conscious. Also Approachable and Passionate

Valores de Marca

• •Health and Nutrition
• •Quality Ingredients
• •Taste and Enjoyment
• •Transparency
• •Family-Oriented
• •Innovation
• •Mindful Snacking

Mejores Prácticas

• •Lead with Science, Follow with Flavor: Start by highlighting the nutritional benefits and dietitian-formulated aspect, then immediately connect it to the enjoyable taste and real ingredients.
• •Use Clear, Accessible Language: Avoid overly technical jargon. Explain nutritional concepts in a way that is easy for the average consumer to understand and appreciate.
• •Emphasize "Free-From" Attributes Clearly: Consistently mention key benefits like gluten-free, soy-free, plant-based, non-GMO, and glyphosate residue-free, as these are major selling points for your target audience.
• •Incorporate "Vitality" and "Nourish": Use words that evoke energy, well-being, and the caring aspect of the brand, such as "vitality," "nourish," "thrive," "energy," and "wholesome."
• •Maintain an Empowering and Positive Voice: Position Zing Bars as a smart, enjoyable choice that helps consumers achieve their health and wellness goals, rather than focusing on restriction or what they *can't* have.

Percepción Social

Positive for Taste and Health. Good for Dietary Restrictions. Seen as a convenient and healthy snack option for busy lifestyles and on-the-go needs.

Ejemplos de Copy

• •Fuel your day the smart way! Zing Bars, crafted by dietitians, blend delicious taste with the plant-based nutrition your body craves. Real ingredients for real energy.
• •Tired of compromising taste for health? With Zing, you don't have to. Every bar is packed with high-quality, gluten-free ingredients and the vital nutrients to help you thrive. Snack a little Zing!
• •What's in your snack bar? We believe in transparency. Zing Bars are proudly Non-GMO Project Verified, soy-free, and made with wholesome ingredients you can trust. Nourish your family with a snack that's both delicious and dietitian-approved.
• •Unlock your vitality! Whether it's a pre-workout boost or a midday pick-me-up, Zing Bars deliver sustained energy with good fats, plant-based protein, and low-glycemic carbs. Feel the Zing difference!
• •Keto-friendly never tasted so good! Our Zing Keto bars are dietitian-formulated to provide the perfect balance of flavor and macros, with no more than 1g of sugar. Satisfy your cravings and stay on track.