Brand Tone

Knowledgeable & Trustworthy, Positive & Energetic, Approachable & Friendly, Health-Conscious & Mindful, Encouraging & Supportive

Brand Values

• •Nutrition & Health
• •Quality Ingredients
• •Taste & Enjoyment
• •Transparency
• •Accessibility & Convenience
• •Innovation

Best Practices

• •Incorporate words and phrases that evoke energy, positivity, and well-being (e.g., 'fuel,' 'energize,' 'vibrant,' 'feel good,' 'find your zing').
• •Reference 'nutritionist-created' or 'science-backed nutrition' to build trust, but keep the overall message accessible and not overly clinical.
• •Consistently use terms like 'plant-based,' 'real ingredients,' 'gluten-free,' 'non-GMO,' and 'no artificial anything' to reinforce product quality and health benefits.
• •Always pair the health benefits with the promise of great taste. Zing's key differentiator is that you don't have to sacrifice one for the other.
• •Address various dietary needs (vegan, keto, gluten-free) and frame the bars as a convenient solution for healthy eating in a busy lifestyle or for specific health goals. Use an encouraging and supportive voice.

Social Perception

Healthy & Nutritious, Tasty, Trustworthy, Good for Dietary Restrictions, Premium Quality, Family-Friendly

Copy Examples

• •Headline: Find Your Zing, Naturally! Body: Fuel your adventures with delicious, dietitian-approved Zing Bars. Packed with plant-based protein and real ingredients for energy that lasts. #TasteTheZing #NutritionistCreated
• •Headline: Snack Happy, Snack Healthy. Body: Tired of compromising taste for nutrition? Zing Bars deliver mouthwatering flavor AND the wholesome goodness your body craves. Gluten-free, soy-free, and always delicious! #ZingForJoy #RealIngredients
• •Headline: Your On-the-Go Nutrition Solution. Body: Life’s busy. Stay energized the smart way with Zing Bars. Created by nutritionists to provide balanced energy, whether you're hitting the trails or conquering your to-do list. #HealthyFuel #PlantPowered
• •Headline: Keto-Friendly Snacking, Elevated. Body: Discover the Zing Keto bar difference! Deliciously crafted with just 1g sugar and 3g net carbs, and all the taste you expect from Zing. Nutritionist-formulated for your lifestyle. #KetoZing #LowCarbDelight
• •Headline: Fuel Your Family with Goodness. Body: From lunchboxes to after-school activities, Zing Minis are the perfect, wholesome snack for your little ones. Dietitian-approved, kid-loved taste! #ZingKids #FamilySnacks