Brand Tone

Passionate & Sincere, Ethical & Principled, Transparent & Honest, Dedicated & Purpose-driven, Approachable & Down-to-earth, Informative & Educational

Brand Values

• •Veganism
• •Ethical Sourcing & Fair Labor
• •Organic & High Quality Ingredients
• •Sustainability & Environmental Responsibility
• •Philanthropy & Social Impact
• •Transparency & Authenticity
• •Community & Compassion

Best Practices

• •Lead with Values: Always connect the product back to the core values of veganism, ethical sourcing, sustainability, and philanthropy. Don't just sell chocolate; sell the mission behind it.
• •Be Genuinely Passionate: Let the sincere enthusiasm for the cause shine through. Use language that reflects deep conviction rather than just marketing speak.
• •Maintain Transparency: Don't be afraid to share the "why" behind decisions, including ingredient choices, packaging, and charitable support. Acknowledge challenges if appropriate, as it builds trust.
• •Educate Gently: Inform the audience about the benefits of your choices (raw, organic, vegan, fair-trade) without being preachy. Focus on positive impact.
• •Use Storytelling: Share the founder's story, the journey of the ingredients, or the impact of the charitable donations to create an emotional connection. Make it personal.

Social Perception

Highly Ethical & Trustworthy, Premium Quality & Delicious, Purpose-Driven & Admirable, Niche & Artisan, Founder-Led & Passionate

Copy Examples

• •Headline: More Than Just Chocolate. It's a Movement. Body: At Zimt, every bite is a conscious choice for a kinder world. We craft our delicious, organic vegan chocolates not just to delight your tastebuds, but to fund a better future for animals and people. This isn't just a treat; it's a commitment.
• •Headline: Real Ingredients. Real Impact. Real Chocolate. Body: We believe in honesty, from our ethically sourced cacao beans to our compostable packaging. Zimt Chocolates are made with love, pure organic ingredients, and a deep desire to make a difference. Taste the passion, support the purpose.
• •Headline: Veganism Isn't a Trend, It's Our Core. Body: For us, 'vegan' isn't a label; it's the heart of who we are. From our raw chocolate bars to the vegan bandages in our factory first-aid kit, we live our values. Indulge in chocolate that aligns with your compassion.
• •Headline: Sweetening the World, Responsibly. Body: We choose organic coconut sugar and raw cacao not just for their incredible flavour, but for their gentler impact on the earth and your body. With every Zimt chocolate you enjoy, you're supporting ethical farming and our pledge to give back 1% of sales to vital causes.
• •Headline: Join Our Journey: Chocolate That Cares. Body: Emma Smith started Zimt with a dream: to create exceptional vegan chocolate that actively contributes to a more compassionate world. We're still on that journey, transparently sharing our challenges and triumphs. Be part of a community that believes delicious can also be deeply ethical.