Brand Tone

Sophisticated, evocative, and exclusive. The language aims to transport customers, using words like "magic", "unforgettable", and "luxury". It is descriptive and sensory, designed to evoke emotions and memories, reflecting the belief that scents have a powerful emotional impact.

Brand Values

• •Exclusivity and Uniqueness: Offering unique fragrances from the Arab world, positioning the collection as distinct from mainstream offerings.
• •Quality: Commitment to high-quality ingredients and customer satisfaction, where quality and exclusivity converge.
• •Emotional Connection: Belief that fragrances can evoke strong emotions and memories, selling an experience and a lifestyle.
• •Customer-Centricity: Empowering customers with affordable fragrance samples to make informed decisions and find perfect scents.

Best Practices

• •Emphasize Storytelling Over Selling: Weave compelling narratives around each fragrance, focusing on origin, ingredients, and the lifestyle or feeling it evokes to transform a product into a coveted object.
• •Use Evocative and Sensory Language: Appeal to the senses with descriptive words that paint a vivid picture, describing how a scent feels, the memories it might trigger, and the atmosphere it creates.
• •Maintain a Tone of Sophisticated Exclusivity: Always use refined and elegant language, positioning the brand as a gateway to an elite experience and reinforcing the idea of purchasing an aspirational lifestyle.
• •Highlight Quality and Justify the Price: Confidently communicate value by detailing superior ingredients, high perfume oil concentration, and unique craftsmanship to justify premium pricing as an investment in quality.
• •Ensure Visual and Textual Consistency: Pair elegant copywriting with high-resolution, professional imagery that reinforces the brand's luxurious identity, ensuring the visual aesthetic aligns seamlessly with the sophisticated tone of the text.

Social Perception

As a relatively new and niche company, Zimmerli Parfümerie has a limited but developing public profile. It is perceived as a specialized provider of high-end, oriental perfumes, operating in the luxury segment. The perception is that of a small, fine company focused on quality over mass production, with positive but sparse customer reviews.

Copy Examples

• •Defy the ordinary. Resala is a dialogue between tradition and modernity, where notes of dark chocolate and intoxicating oud are softened by a whisper of vanilla. Encased in a playful quill and inkwell flacon, this is more than a scent—it is a story waiting to be written. Your signature awaits.
• •Elegance, captured. The velvety softness of vanilla, the intoxicating aroma of jasmine, and a bright touch of bergamot. Tarteel Silver, an award-winning scent, is an investment in timeless sophistication. Discover the fragrance that defines you.
• •Your journey into oriental fragrance begins here. Before you commit, explore the magic of our collection with our curated scent samples. Because true luxury is finding the one that feels like you.
• •We believe a fragrance is a key to memory, a vessel for emotion. Zimmerli Parfümerie was born from a desire to share the enchanting world of Arabian perfumery—a world where quality is paramount and every scent tells a story. Let us take you on a journey.
• •Crafted for the connoisseur. Kashmir Musk blends the finest ingredients to create an aura of pure opulence. With a high concentration of 28.5% perfume oil, its presence lingers, leaving an unforgettable impression of elegance and exclusivity. This is the art of perfumery.