Brand Tone

enthusiastic, friendly, and community-centric

Brand Values

• •Passion
• •Community
• •Customer Service & Care
• •Selection & Access

Best Practices

• •Speak as a Fan, Not Just a Seller: Always write from a place of genuine passion. Use language that fellow collectors and fans use. Share your own excitement about the products.
• •Foster a Dialogue: End posts with open-ended questions to encourage comments and engagement. Actively and informally respond to comments to build a conversational and community-focused atmosphere.
• •Emphasize Community: Regularly use terms like "Ziller Family" or "community" to reinforce the sense of belonging. Frame events and offers as something for the collective group, not just for individual customers.
• •Show, Don't Just Tell, Your Expertise: Instead of saying you're experts, demonstrate it. Create content that offers value, such as card game analyses, reviews of new releases, or tips for collectors.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., TikTok videos vs. Instagram posts), the core tone—enthusiastic, friendly, and knowledgeable—should remain the same. The "Ziller" personality should be recognizable everywhere.

Social Perception

Reliable and Trustworthy; Passionate Experts; Community Hub

Copy Examples

• •The wait is finally over! 🔥 The latest volume of [Manga Series] just landed on our shelves and we can't contain our excitement! Who's planning a marathon reading session this weekend? Let us know your favorite character in the comments! 👇 #NewManga #ZillerFamily #MangaLover
• •You asked, we listened! ⚡️ That super rare Pokémon set is BACK in stock but it’s flying off the shelves! Watch us pack an order for a lucky Ziller. Are you feeling lucky today? Grab yours at zillerstore.it! #PokemonTCG #PokemonCards #Unboxing #Restock
• •Secure Your Hero! Pre-order the new, exclusive [Character Name] Funko Pop now. Don't miss your chance to add this legend to your collection. We'll pack it with collector's care, straight from our family to yours.
• •Get your decks ready, Zillers! We're hosting a One Piece Card Game tournament at our Cantù store this Saturday! 💥 Expect epic battles, great company, and awesome prizes. Who do you think will be the new king of the pirates? Tag your opponent! #OnePieceTCG #Zillerstore #CardGame #CommunityEvent
• •Ready for a surprise? The Ziller Easter Mystery Box is here! Packed with exclusive collectibles and rare finds, it's the ultimate treat for every fan. We had a blast putting these together for you. Limited quantities available – get yours before they vanish!