Brand Tone

Knowledgeable, Passionate, Accessible, Welcoming, Established, Respected, Supportive (of artists)

Brand Values

• •Excellence & Quality
• •Artist Support & Collaboration
• •Accessibility of Art
• •Preservation & Promotion of Printmaking
• •Legacy & Tradition
• •Integrity

Best Practices

• •Prioritize Artist Stories: Whenever discussing artwork, highlight the artist behind it. Emphasize that purchasing art supports them directly, reinforcing the gallery's supportive and collaborative values.
• •Use Refined and Evocative Language: Reflect the quality and artistic merit of the works exhibited. Words like "exquisite," "masterful," "evocative," and "compelling" align with a knowledgeable and appreciative tone.
• •Maintain a Welcoming and Inclusive Voice: While showcasing high-caliber art, ensure the language is approachable. Avoid overly academic or exclusive jargon. Frame art appreciation as an enjoyable and accessible experience for all.
• •Emphasize Legacy and Expertise: Subtly weave in the gallery's long history (since 1988) and its specialization (e.g., in original prints, the Norman Ackroyd archive) to build trust and convey authority.
• •Be Visually Congruent: Ensure that the copy on social media and the website is always paired with high-quality images of the artwork and the gallery space, reflecting the brand's commitment to aesthetic excellence. The tone of the text should match the visual story.

Social Perception

Highly Respected Cultural Hub, Destination for Art Lovers, Friendly and Knowledgeable, Curator of Quality, Champion of Artists

Copy Examples

• •Headline: Discover the Soul of Printmaking. At Zillah Bell. Body: For over 40 years, Zillah Bell Gallery has championed the art of the original print. Explore curated exhibitions featuring master printmakers and exciting new talents. Experience art that tells a story.
• •Headline: Where Acclaimed Artists Meet Aspiring Talent. Body: Step into Zillah Bell Gallery, a cornerstone of Yorkshire's art scene since 1988. We proudly showcase internationally renowned artists alongside the brightest emerging names, ensuring every visit offers a fresh perspective.
• •Headline: More Than a Gallery. A Commitment to Artists. Body: At Zillah Bell, we work directly for the artists. When you acquire a piece from us, you're not just buying art; you're investing in the creative spirit and supporting the artists who enrich our world.
• •Headline: Experience Norman Ackroyd's Vision. Unrivalled Collection in the North. Body: Immerse yourself in the evocative landscapes of Norman Ackroyd CBE RA. Zillah Bell Gallery is home to the most extensive collection of his etchings outside his studio – a must-see for enthusiasts and collectors.
• •Headline: Art That Welcomes You. Body: Some galleries can feel distant. At Zillah Bell, we believe art is for everyone. Our friendly team is here to guide you through inspiring exhibitions in a relaxed atmosphere. Find a piece that speaks to you.