Brand Tone

Vibrant & Joyful, Friendly & Approachable, Passionate & Creative, Conscious & Responsible, Confident & Timeless

Brand Values

• •Color
• •Sustainability & Responsibility
• •Quality & Durability
• •Feminine & Timeless Style
• •Originality & Prints
• •Comfort
• •Family & Passion

Best Practices

• •Always Lead with Colour: Whether it’s a direct mention or implied through vivid descriptions, the joy and energy of colour should permeate the copy. Use descriptive and evocative language for hues and patterns.
• •Emphasize Natural Comfort and Sustainability Authentically: Talk about the feel of bamboo, the breathability of cotton, and the eco-friendly aspects of production with genuine care, not just as buzzwords. Explain *why* these choices matter.
• •Maintain a Friendly and Optimistic Voice: The tone should be welcoming, positive, and inspiring. Avoid overly technical jargon or a detached corporate voice. Make the customer feel good.
• •Highlight Timelessness Over Trends: Position Zilch pieces as long-lasting additions to a wardrobe, focusing on classic cuts, quality craftsmanship, and enduring appeal rather than fast-fashion cycles.
• •Tell the Story (Subtly or Directly): Weave in elements of the brand's Amsterdam heritage, family roots (where appropriate), and passion for design to build a deeper connection with the audience. This adds authenticity and character.

Social Perception

Positive & Appreciative, Eco-Conscious Choice, Distinctive & Recognizable, Comfortable & Wearable, Good Value

Copy Examples

• •Headline: Don't just wear clothes. Wear Joy. Body: Introducing the new Zilch collection – a vibrant palette of mood-boosting colours and signature prints, crafted from the softest sustainable fabrics. Because every day deserves a splash of happiness. Colour your day!
• •Headline: Sustainable Style That Speaks Volumes. Body: At Zilch, we believe fashion should feel good, inside and out. That’s why we lovingly create timeless pieces from natural materials like bamboo and organic cotton, ensuring fair practices from studio to your wardrobe. Discover designs that are kind to your skin and the planet.
• •Headline: Prints Charming, Comfort Calling. Body: Fall in love with our latest array of unique prints, designed in Amsterdam with a passion for creativity. Each Zilch piece combines eye-catching design with the unparalleled comfort of natural fibres. Effortless style, consciously made.
• •Headline: Beyond the Season: Invest in Timeless Colour. Body: Tired of fleeting trends? Zilch offers enduring style with a colourful twist. Our collections are designed to be cherished, featuring high-quality, natural fabrics and flattering cuts that you'll reach for year after year. Build a wardrobe as vibrant and unique as you are.
• •Headline: From Amsterdam, With Love (and Lots of Colour!) Body: Born from a family passion for vintage and a love for vibrant design, Zilch brings you fashion that’s full of life. Explore our colourful dresses, cosy knits, and playful prints – all sustainably sourced and ethically made. Let’s colour your world!