Brand Tone

Sophisticated & Elegant, Effortlessly Chic & Fashion-Forward, Personal & Welcoming, Artistic & Inspired

Brand Values

• •Quality Craftsmanship & Timeless Design
• •Authenticity & Self-Expression
• •Customer Connection & Care
• •Local Connection & Artistry
• •Empowering Women

Best Practices

• •Embrace Elegant Language: Use refined vocabulary that evokes sophistication and quality. Avoid overly casual slang or overly technical jargon.
• •Tell a Story: Connect with the customer on an emotional level by weaving narratives around the inspiration, craftsmanship, or the feeling the clothes evoke.
• •Highlight Craftsmanship and Quality: Subtly emphasize the attention to detail, the quality of materials, and the thoughtful design process in your descriptions.
• •Maintain a Personal Touch (even online): Use "you" and "your" to speak directly to the customer. Even without face-to-face interaction, aim for a tone that feels considerate and understanding of her desires for elegance and self-expression.
• •Stay True to the "Effortlessly Chic" Vibe: While sophisticated, the tone should not be intimidating. It should convey an accessible and inherent sense of style that feels natural and confident.

Social Perception

A Respected Israeli Designer, High-Quality and Chic, Minimalist and Innovative, Aspirational yet Welcoming, Instagram-Worthy

Copy Examples

• •Discover the art of dressing, redefined. Aviva Zilberman offers timeless pieces crafted to celebrate your unique elegance. Step into a world where quality meets effortless chic.
• •More than just clothing, it's a conversation. Each Aviva Zilberman design is thoughtfully created to move with you, inspire you, and become a cherished part of your story. Visit our Tel Aviv boutique for a personal experience.
• •Elegance is an attitude. Our latest collection embodies sophisticated simplicity, with clean lines and luxurious fabrics sourced from Italy, meticulously crafted in Israel. Wear your confidence.
• •For the woman who leads with style and embraces her individuality. Aviva Zilberman is where fashion-forward design meets timeless appeal. Find pieces that speak to you.
• •Feel the difference of a garment made with passion. From the initial sketch to the final stitch, every Aviva Zilberman piece is an ode to refined femininity and enduring style. Experience the care in every detail.