Brand Tone

Elegant, Empowering, Warm, and Sophisticated

Brand Values

• •Timeless Elegance & Style
• •Quality Craftsmanship
• •Sisterhood & Connection
• •Femininity & Individuality
• •Empowerment
• •Sustainability
• •Warmth & Comfort

Best Practices

• •Incorporate the "Sisterhood" Narrative: Weave in the brand's founding story and the concept of connection and shared style where appropriate to add warmth and relatability.
• •Focus on Empowerment and Confidence: Use words and phrases that make the customer feel strong, elegant, and self-assured when wearing Zilaya pieces.
• •Highlight Quality and Craftsmanship: Detail the luxurious materials and meticulous attention to detail in product descriptions to reinforce the premium nature of the brand.
• •Maintain Consistency: Ensure all copywriting aligns with the brand's values of timeless elegance, quality, and sustainability.
• •Engage with Customers: Use social media and website copy to foster a sense of community and connection among Zilaya customers.

Social Perception

Zilaya is perceived as a luxury fashion brand that celebrates sisterhood, empowers women, and offers timeless elegance with sustainable practices.

Copy Examples

• •Explore the collection.
• •Feel the Zilaya difference.
• •Inspired by the enduring bond of sisterhood, our latest collection celebrates your unique journey with timeless pieces designed to make you feel as incredible as you are.
• •Founded on a shared passion for timeless design and the empowering spirit of sisterhood, we pour our hearts into creating garments that you'll not only love to wear but also cherish for years to come.
• •Experience the luxurious comfort and timeless elegance of Zilaya. Designed for you, crafted with care.