Brand Tone

empowering, luxurious, celebratory, and proud. They also convey a sense of authenticity and community.

Brand Values

• •Celebrating Black Beauty and Heritage
• •Empowerment and Self-Love
• •Luxury and Quality Craftsmanship
• •Community Upliftment and Social Justice
• •Sustainability and Ethical Sourcing
• •Legacy and Heritage

Best Practices

• •Embrace Storytelling: Weave the brand's origin, the founder's inspiration, and the cultural significance of hair adornment into the narrative. This fosters connection and authenticity.
• •Use Evocative and Aspirational Language: Employ words that convey luxury, empowerment, heritage, and celebration (e.g., "majesty," "radiant," "legacy," "unapologetic," "crown").
• •Center the Customer's Identity and Journey: Frame product descriptions and marketing messages around how Zigleys helps customers express their unique identity and celebrate their personal journey with natural hair.
• •Maintain a Tone of Confidence and Pride: The copy should reflect the brand's pride in its products, its heritage, and its community.
• •Highlight Quality and Craftsmanship with Cultural Reverence: When discussing the materials and creation process, connect it back to the value placed on adorning natural hair and the legacy of such practices.

Social Perception

Customers and the public generally perceive Zigleys as a high-quality, Black-owned luxury brand that fills a unique niche in the market. There's an appreciation for the celebration of Black culture and the empowering message behind the products. The founder's personal story and passion resonate with the audience. While the high price point is acknowledged by the founder as initially challenging for some, the focus remains on the value and luxury offered. The brand is seen as a trailblazer in fine jewelry for natural hair.

Copy Examples

• •Adorn your crown with the legacy it deserves. Zigleys - fine jewelry for the royalty you are.
• •More than an accessory, it's an affirmation. Celebrate your heritage, radiate your strength. Discover Zigleys.
• •Handcrafted luxury, designed to honor your journey. Elevate your natural beauty with Zigleys.
• •Unlock the brilliance within. Our ethically sourced gold and diamond loc jewelry are a tribute to your enduring elegance.
• •Zigleys: Where culture meets craftsmanship. Wear your story with pride.