Brand Tone

Warm, nurturing, aesthetically-minded, personal, relatable, aspirational, chic, and comfortable, communicating with the familiarity of a trusted friend.

Brand Values

• •Quality and Durability
• •Aesthetic Appeal
• •Practicality and Comfort
• •Customer-Centricity
• •Support for Australian-Owned Businesses
• •Environmental Consciousness

Best Practices

• •Always Speak from the "Mum" Perspective: Write copy as one mother sharing a great find with another. Use "we" to refer to the brand, reinforcing the founder-led, personal nature of the business. Use empathetic and understanding language (e.g., "We know how busy life gets...").
• •Blend Aesthetic and Practical Language: Never focus on just one. A product isn't just "beautiful"; it's "beautiful and easy to clean." It isn't just "durable"; it's a "timeless keepsake." This dual focus is the core of the brand's promise.
• •Maintain Visual and Verbal Consistency: Ensure the warm, muted, and clean aesthetic of the photos is matched by the copy. The words should feel as calm, gentle, and stylish as the images look. Avoid loud, jarring, or overly salesy language.
• •Highlight Core Values in Copy: Regularly weave in keywords related to the brand's values: "Australian-designed," "high-quality," "eco-conscious," "family-owned," "timeless." This reinforces the brand's identity and justifies its premium positioning.
• •Engage with a Personal, Helpful Touch: In all communications, from social media replies to customer service emails, maintain a friendly and approachable tone. End with a personal sign-off where appropriate. Address customer questions with care, reinforcing the "We've got time for you" promise.

Social Perception

Perceived as a high-quality, trustworthy, stylish, premium, and reliable brand for baby and children's essentials, known for excellent customer service, prompt delivery, and unique designs. It's seen as a go-to for gifts and essentials by parents.

Copy Examples

• •Snuggle sessions just got a stylish upgrade. ✨ Introducing our new Baah Baah Baby Blanket, woven from 100% premium cotton for the softest touch on delicate skin. Designed in Australia for timeless comfort and those cherished quiet moments. Because every baby deserves the best. #ZiggyBooBoo #BabyBlanket #NurseryStyle
• •Navigating new parenthood is a beautiful journey. Finding beautiful essentials for your little one should be simple. From our family to yours, we bring you a curated collection of high-quality, practical, and aesthetically pleasing baby goods. Shop timeless pieces made to last. [Link to Website]
• •Ready for adventure! Our Flower Power Overalls are the perfect blend of playful charm and everyday practicality. Made with durable, soft-touch fabric, they’re designed to move with your busy toddler, from playground fun to garden explorations. Let your little one stand out in style and comfort.
• •A little something new for your little one. As mums, we know that quality matters. That's why we’re so excited to share our latest collection of Australian-designed essentials with you. Each piece is hand-picked for its comfort, durability, and of course, its style. Discover the new arrivals we know you'll both love. [Shop Now Button]
• •Beautifully designed. Consciously made. Welcome to Ziggy Boo Boo, your home for timeless baby and toddler essentials that are as practical as they are beautiful. Australian-owned and curated for modern families.