Brand Tone

Appreciative & Cultured, Informative & Educational, Quality-Oriented & Traditional, Organized & Practical, Calm & Inspiring

Brand Values

• •Quality Craftsmanship
• •Aesthetic Beauty & Visual Appeal
• •Education & Information
• •Appreciation of Nature, Art & History
• •Organization & Practicality
• •Collaboration & Partnership

Best Practices

• •Emphasize Visual Language: Since the products are illustration-driven, use descriptive and evocative language that paints a picture and highlights the beauty and detail of the imagery.
• •Maintain a Respectful and Appreciative Stance: When discussing art, nature, history, or collaboration partners, use a tone that conveys respect, admiration, and a genuine appreciation for the subject matter.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of materials, printing, and the care put into creating the products. Use terms like quality-crafted, premium, beautifully illustrated, carefully chosen.
• •Incorporate Informative Elements Subtly: Where appropriate, weave in interesting facts or details related to the theme of the product, reinforcing the educational value without being overly academic.
• •Focus on the User's Experience and Benefit: Connect the product features (e.g., beautiful images, organizational layout) to the positive experience or benefit for the user (e.g., inspiration, calm, efficient planning, a touch of elegance).

Social Perception

Trusted Publisher of Quality Illustrated Goods, Good Value, Source of Educational and Aesthetically Pleasing Items, Traditional and Reliable, Niche Focus

Copy Examples

• •Journey through America's most breathtaking landscapes, month by month. Our 2025 National Parks calendar features stunning, high-quality photography and informative captions, bringing the wild beauty and educational richness of these natural treasures right into your home. Crafted with care, for a year of inspiration.
• •Organize your year surrounded by genius. The Ziga Media Monet Engagement Planner pairs iconic Impressionist masterpieces with thoughtfully designed weekly spreads. Each page offers ample space for your plans, all while inviting a moment of artistic reflection. Quality-printed for a touch of elegance in your daily routine.
• •Capture your thoughts alongside the wonders of the natural world. Our Wildlife Journal features exquisitely detailed illustrations and fascinating facts about diverse species. With premium paper and a durable cover, it’s the perfect companion for nature lovers and aspiring naturalists to record their observations and inspirations.
• •Simplify your family's bustling schedule with a touch of charm. The Ziga Media Busy Family Calendar offers dedicated space for each member's appointments and activities, all beautifully illustrated with heartwarming animal families. Stay organized, connected, and inspired throughout the year with this quality-crafted planning essential.
• •Since 1986, Ziga Media has been dedicated to bringing art, nature, and history to your everyday life through quality-crafted calendars, planners, and journals. Explore our collection and find the perfect illustrated companion to inspire and organize your year. #ZigaMedia #IllustratedGoodness #QualityCrafted #ArtLovers #NatureInspired