Brand Tone

Enthusiast-focused & Tech-Savvy, Value-Oriented & Accessible, Modern & Engaging

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction
• •Accessibility
• •Community

Best Practices

• •Use enthusiast-focused and tech-savvy language relevant to mechanical keyboard and gaming communities.
• •Emphasize the balance between quality and affordability in product descriptions.
• •Incorporate dynamic visuals and user-generated content from social media platforms.
• •Maintain a professional yet collaborative tone when addressing OEM/ODM services for B2B clients.
• •Highlight customer testimonials and positive reviews to build trust and ensure customer satisfaction.

Social Perception

Budget-Friendly Choice with Good Feature Set for the Price, Growing International Presence, Responsive (OEM/ODM)

Copy Examples

• •Level up your game without breaking the bank! ZIFRIEND offers high-quality mechanical keyboards with hot-swappable switches and customizable RGB lighting at an unbeatable price.
• •Experience the satisfying ASMR of our tactile switches and elevate your typing experience. Designed for gamers and keyboard enthusiasts alike!
• •Join the ZIFRIEND community! Share your keyboard setups and tag us for a chance to be featured. #ZIFRIEND #MechanicalKeyboard #GamingSetup
• •Customize your keyboard to match your style with our wide range of keycaps and accessories. Express yourself with ZIFRIEND!
• •Looking for a reliable OEM/ODM partner? ZIFRIEND delivers cutting-edge technology and exceptional after-sales service. Contact us today to discuss your project!