Brand Tone

Informative & Solution-Oriented, Value-Driven & Accessible, Tech-Savvy & Straightforward, Ambitious & Innovative

Brand Values

• •Customer-Centricity
• •Innovation
• •Value & Affordability
• •Empowerment
• •Quality & Functionality

Best Practices

• •Focus on "You" and Solutions: Address the customer directly and highlight how your products solve their problems or meet their needs (e.g., "Stop overpaying," "Boost your signal," "Unleash your potential").
• •Be Specific with Features and Benefits: Don't just say a phone is "good"; explain *why* (e.g., "extra long battery life," "Qualcomm Snapdragon 660 CPU," "dual SIM capability"). Translate features into tangible benefits for the user.
• •Maintain Clarity and Avoid Jargon (where possible): While the audience may be tech-savvy, ensure the language is clear, straightforward, and easy to understand. If technical terms are used, ensure they are relevant and understood by the target audience.
• •Emphasize Value and Affordability: Consistently weave in the message of getting good technology at a fair price. Use phrases like "low-cost," "best deals," "affordable," "budget-friendly" where appropriate.
• •Keep it Informative and Helpful: Position the brand as a knowledgeable resource. Whether it's product descriptions or blog content, aim to educate and assist the customer in making informed decisions.

Social Perception

Helpful Customer Service, Provider of Niche/Alternative Tech, Focus on Unlocked/Dual SIM Phones

Copy Examples

• •Headline: Stop Overpaying for Smartphones. Get the Features You Need with Ziegal. Body: Tired of flagship prices but still crave performance? Ziegal offers powerful, low-cost Android smartphones packed with essentials like dual SIM capability, long-lasting batteries, and ample storage. Discover smart tech, smarter prices. Call to Action: Shop Our Unlocked Phones Now!
• •Headline: Boost Your Signal, Not Your Budget. Body: Dead zones and slow WiFi? Ziegal's WiFi extenders and boosters deliver the strong, reliable connection you need throughout your home or office. Easy setup, powerful performance, and prices that make sense. Call to Action: Explore WiFi Solutions!
• •Headline: Unleash Your Android Potential. Body: From understanding privacy settings to maximizing your phone's camera, Ziegal's blog is your resource for getting the most out of your Android device. We believe in empowering you with knowledge and the best tech deals. Call to Action: Read Our Latest Tech Tips!
• •Headline: Dual SIM Freedom. Unlocked Performance. Zero Hassle. Body: Manage work and personal lines on one device or enjoy the flexibility of different network providers. Ziegal specializes in dual SIM, unlocked Android phones, giving you control and the best mobile deals in the UK. Call to Action: Find Your Perfect Dual SIM Phone!
• •Headline: Innovation for Your Everyday. Connectivity That Keeps Up. Body: At Ziegal, we're committed to bringing you innovative telecommunication solutions that make life easier. From cost-effective smartphones to reliable Android TV boxes, experience technology designed around your needs and your budget. Call to Action: Discover Ziegal's Tech Range!