Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Supportive, Empowering, Authentic, Relatable, Energetic, Dynamic, and Community-Oriented

Brand Values

• •Connection: Deepening connections between readers and authors is a core mission.
• •Community: Building a supportive and engaged community of book lovers.
• •Storytelling: Celebrating the power of stories to inspire, connect, and entertain.
• •Author Support: Championing authors, offering them a platform, and aiming for a more transparent and supportive publishing experience.
• •Accessibility (to books and reading): Particularly for busy individuals.
• •Authenticity: Sharing real experiences and fostering genuine interactions.
• •Passion for Literature: A genuine and infectious love for books is at the heart of everything.
• •Resilience and Hope

Best Practices

• •Embrace Enthusiasm: Let genuine passion for books and authors shine through. Use exclamation points where appropriate, and don't be afraid of conveying excitement.
• •Prioritize Connection and Community: Frame messaging around bringing people together—readers with authors, readers with other readers. Use inclusive language ("we," "us," "join our community").
• •Be Relatable and Authentic: Acknowledge the busy lives of the audience. Share snippets of realness or a behind-the-scenes feel when appropriate. Avoid overly formal or corporate language.
• •Maintain a Supportive and Uplifting Voice: Especially when talking about authors or creative endeavors. Focus on encouragement and the positive impact of stories.
• •Keep it Energetic and Conversational: Write as if you're talking to a friend who loves books just as much as you do. Use clear, engaging language that feels dynamic and approachable.

Social Perception

Influential "Bookfluencer", Community Builder, Relatable Figure for Busy Readers/Moms, Entrepreneurial Force, Champion of Authors. Generally Positive, with Some Critique.

Copy Examples

• •For "Totally Booked with Zibby" Podcast: "Too many books, too little time? We get it. Dive into 'Totally Booked with Zibby,' your daily dose of author interviews that fit into your busiest days. Discover your next favorite read and connect with the stories behind the stories. Listen in and become part of our vibrant book-loving community!"
• •For Zibby Books (New Release): "From Zibby Books, where stories connect us. Our latest release, [Book Title], is a [genre, e.g., heartwarming memoir/gripping novel] that will [verb, e.g., stay with you/make you think] long after the last page. Written with [adjective, e.g., raw honesty/captivating prose], it’s more than a book—it's an experience. Find your community in its pages."
• •For a Zibby Media Writing Retreat: "Unleash your inner author! Join the Zibby Media Writing Retreat for a weekend of inspiration, connection, and dedicated writing time. Learn from seasoned authors, connect with fellow writers, and find your voice in a supportive, passionate community. Your story matters—let us help you tell it."
• •For Zibby's Bookshop: "Step into Zibby's Bookshop and find more than just shelves of books—discover a haven for readers, a community of story lovers, and your next literary adventure. Curated with passion, because we believe stories are best when shared. Come say hi!"
• •General Zibby Media Brand Ad: "At Zibby Media, we're all about the magic of books. From award-winning podcasts and a boutique publishing house to inspiring retreats and a cozy bookshop, we're building a world where authors are celebrated and readers connect. Join the Zibby-verse and share the love of story!"