Brand Tone

aspirational, educational, and trustworthy

Brand Values

• •Effectiveness without Irritation
• •Innovation & Science
• •Authenticity & Transparency
• •Sustainability
• •Community

Best Practices

• •Lead with "Gentle Effectiveness": Every piece of copy, from product descriptions to social media captions, should reinforce the core promise of delivering results without causing irritation. Use word pairings like "Powerful & Gentle," "Effective & Soothing," or "Visible Results, Zero Irritation."
• •Educate, Don't Just Sell: Consistently explain the "why" behind the products. Create content that explains key ingredients like Bakuchiol. This builds authority and trust, positioning the brand as an expert partner in the customer's skincare journey.
• •Leverage the Founder's Story: Weave the authentic story of the Nicolás sisters into the brand narrative. Phrases like "Born from a real need" or "Created by sisters for skin like ours" add a layer of trust and relatability that larger corporations cannot replicate.
• •Amplify Customer Voices: Make user-generated content and testimonials a cornerstone of the marketing strategy. Share reviews, especially those that mention specific skin concerns (like rosacea), as this provides powerful social proof and builds community.
• •Maintain an Empowering and Aspirational Tone: Use language that is uplifting and focuses on self-confidence. The goal is not to "fix flaws" but to "reveal radiance" and help customers "feel comfortable in their own skin." Frame beauty as a state of being, not just an aesthetic goal.

Social Perception

The social perception of Zibbá Beauty is overwhelmingly positive. Customers, including cosmetologists and makeup artists, praise the products for their high quality and tangible results. The brand has earned significant trust among users with sensitive skin, rosacea, and even lupus, who report being able to use the products without adverse reactions. The founder-driven authenticity and the story of Daniela Nicolás co-creating the brand due to her own skin sensitivities resonates with consumers, making the brand appear more genuine and mission-driven. While associated with a well-known public figure, the brand is perceived as accessible, with fair pricing and attractive packaging.

Copy Examples

• •Redness and irritation shouldn't be part of your skincare routine. Our Anti-Age Cream with Bakuchiol is designed to deliver powerful results, gently. Soothe, hydrate, and feel comfortable in your own skin. It’s not just a promise, it's our philosophy. #ZibbaBeauty #PielSensible #Bakuchiol
• •✨ Your exclusive access to the Zibbá glow is here! Unlock the secret to radiant skin without irritation. See our new kits inside...
• •Want the power of retinol without the irritation? Meet Bakuchiol! 🌿 It’s a plant-based alternative that smooths fine lines and improves texture. Gentle enough for sensitive skin, powerful enough for visible results. Get the glow, skip the drama. 😉 #ZibbaBeauty #Bakuchiol #SkincareChile #Dermocosmetica
• •Science-Backed. Nature-Derived. Results without compromise. Discover dermo-cosmetics that celebrate your skin's strength.
• •You were so close to achieving your best skin! Customers like Patricia U. with sensitive skin are calling our cream a game-changer. Don't let irritation hold you back any longer. Complete your purchase and start your journey to calm, radiant skin with Zibbá Beauty.