Brand Tone

Artisanal & Authentic, Elegant & Sophisticated, Inspirational & Creative, Quality-focused & Enduring, Approachable & Supportive

Brand Values

• •Craftsmanship & Tradition
• •Authenticity & Uniqueness
• •Quality & Durability
• •Design & Aesthetics
• •Customer Commitment & Collaboration
• •Ethical & Sustainable Practices

Best Practices

• •Emphasize Craftsmanship: Consistently use terms like "handmade," "artisan-made," "handcrafted," "traditional techniques," and "unique character" to reinforce the core value of skilled human creation.
• •Celebrate Authenticity: Don't shy away from the natural variations and "imperfections" of handmade tiles; frame them as desirable marks of authenticity and uniqueness rather than flaws. Use phrases like "perfectly imperfect," "one-of-a-kind," "subtle variations."
• •Use Evocative & Sensory Language: Describe the tiles in a way that appeals to sight and touch – "rich, vibrant color," "mesmerizing play of light," "tactile feel," "grainy surface," "impeccable design details." This enhances the perception of luxury and artistry.
• •Maintain an Inspirational & Elevated Tone: Position Zia Tile as a partner in creating beautiful, transformative spaces. Use aspirational language like "elevate your space," "bring your vision to life," "stunning works of art," "timeless elegance."
• •Balance Artistry with Practicality: While highlighting the artistic and luxurious aspects, also provide clear, supportive information regarding product selection (samples), installation, and care to show approachability and customer focus. Ensure the language is sophisticated yet understandable.

Social Perception

High-Quality, Artisanal Product, Luxury with Character, Good Customer Service, Inspirational and Trend-Setting

Copy Examples

• •Headline: Beyond Surface: Tiles with Soul. Body: Discover the story etched in every Zia Tile. Handcrafted by artisans using generations-old techniques, our tiles bring a unique narrative of tradition and artistry to your most cherished spaces. Explore collections that don't just cover walls, but transform them.
• •Headline: The Art of Imperfection. The Beauty of Zia. Body: Embrace the perfectly imperfect. Our handmade zellige and cement tiles celebrate the subtle variations and unique character that only true craftsmanship can achieve. Design a space that’s authentically yours, rich with texture and timeless elegance.
• •Headline: Curated for Creativity. Crafted for Life. Body: From our Los Angeles studio to your inspired interiors, Zia Tile offers a world of design possibilities. We meticulously source the finest materials and collaborate with global artisans to bring you tiles that are as durable as they are breathtaking. Let's create something extraordinary together.
• •Headline: Elevate the Everyday. Define Your Space with Zia Tile. Body: Imagine a kitchen backsplash that dances with light, or a bathroom floor that feels like a timeless mosaic. With Zia Tile, luxury is handcrafted, and sophistication is imbued in every piece. Explore our collections and find the unique touch your project deserves.
• •Headline: From Vision to Vivid Reality. Body: Your design journey deserves tiles that speak to your vision. At Zia Tile, we partner with you, offering unparalleled artisan quality and dedicated support. Let our handcrafted cement, zellige, and Cotto tiles be the foundation of your next masterpiece. Start with a sample, and feel the difference.