Brand Tone

Sophisticated, Serene, and Conscious

Brand Values

• •Sustainability and Responsibility
• •Empowerment and Sensuality
• •Timelessness and Versatility
• •Quality and Craftsmanship
• •Cultural Respect

Best Practices

• •Always weave the core values—sustainability, empowerment, timelessness—into the narrative, connecting the product back to the brand's greater purpose.
• •Employ sophisticated and sensory words like 'sculpted,' 'sensual,' 'serene,' 'timeless,' and 'conscious' to maintain the brand's premium, poetic tone.
• •Ensure the copy always complements the minimalist, serene, and high-fashion aesthetic of the visuals, making the text feel as clean and intentional as the photography.
• •Be transparent and specific about sustainability by using terms like 'regenerative fibres,' 'Amni Soul Eco®,' 'ECONYL®,' and 'compostable packaging' to build credibility.
• •Write directly to the target audience—an audacious, modern, and conscious individual—using language that empowers her and speaks to her appreciation for style, quality, and substance.

Social Perception

Ziah is perceived as a high-end, ethical, and stylish brand, praised for beautiful designs, high-quality, and sustainable credentials. It appeals to fashion-conscious consumers who prioritize both aesthetics and ethics, seeing it as a go-to for minimalist yet chic swimwear that instills confidence.

Copy Examples

• •Sculpted for the sun, designed for a lifetime. Our new Fine Strap One-Piece is crafted from our signature biodegradable fabric, honoring both your form and the world around you. A second skin for the modern woman. #ZiahSwim #ConsciousDesign
• •Beyond the Swim: Apparel for the Conscious Wardrobe. Your Ziah story doesn't have to end at the water's edge. Introducing our latest collection of ready-to-wear apparel—timeless silhouettes designed with the same mindful approach and regenerative fibres you love. From sunrise to sunset, these are the pieces that carry you. Explore the new collection.
• •The Classic Bottom in Earth. An ode to timeless simplicity. The Classic Bottom offers a clean, versatile cut designed to empower and celebrate your natural shape. Made consciously in Australia from 88% biodegradable polyamide, it feels as good on your skin as it does on your conscience. Pair with our Fine Strap Triangle Top for an iconic look that transcends seasons.
• •Swimwear Reimagined. Beauty that doesn't cost the earth. At Ziah, we create minimalist swimwear from regenerative and recycled fibres, like ECONYL® yarn sourced from reclaimed fishing nets. Discover sensual, timeless pieces that are consciously crafted to honor both people and planet. Shop the collection.
• •Ziah is wearable poetry. Founded on the belief that fashion should be both sensual and sustainable, we create pieces that are a quiet celebration of the female form. Our philosophy resists fleeting trends, focusing instead on mindful manufacturing, timeless design, and a deep respect for the planet. Each piece is a step toward a more conscious future.