Brand Tone

Aspirational & Performance-Driven, Youthful & Dynamic, Accessible & Player-Focused, Confident & Emerging, Community-Oriented (emerging)

Brand Values

• •Performance
• •Quality
• •Affordability/Accessibility
• •Innovation
• •Passion for Basketball
• •Growth & Ambition

Best Practices

• •Focus on the Player's Journey: Frame product benefits around how they help the basketball player improve, overcome challenges, and achieve their goals on the court. Use aspirational yet relatable language.
• •Highlight Value and Performance Equally: Consistently balance the message of high-performance features with the accessibility and affordability of the products. Avoid language that sounds cheap; instead, focus on smart value.
• •Use Active, Energetic Language: Employ strong verbs and dynamic descriptions that evoke the speed, agility, and excitement of basketball. Keep sentences relatively concise and impactful, especially for social media.
• •Maintain Authenticity: Since the brand was founded by a player and partners with athletes like Austin Reaves, lean into genuine basketball insights and experiences. Share stories of dedication and passion.
• •Be Confident, Not Arrogant: Project confidence in the brand's quality and innovation, but maintain a connection with the everyday player. Emphasize that Rigorer is a brand that supports their journey and understands their needs.

Social Perception

Up-and-Coming Contender, Austin Reaves' Brand, Good Value for Money, Chinese Brand with Global Ambitions, Generally Positive Product Performance, Trendy and Stylish

Copy Examples

• •Headline: Elevate Your Every Move. The New Rigorer AR2 is Here. Body: Engineered for the relentless player. Experience explosive responsiveness and unmatched court feel. Lace up and own the game. #Rigorer #AR2 #OwnTheGame
• •Headline: Pro-Level Tech. Main Street Price. Body: Why pay more for elite performance? Rigorer delivers the quality and innovation you need to dominate, without breaking the bank. Gear up like a pro. Play like a legend. #RigorerPerformance #AffordableExcellence
• •Headline: From the Court, For Your Court. Body: Born from a passion for basketball, Rigorer understands what it takes to win. Our gear is built by players, for players. Feel the difference dedication makes. #RigorerBasketball #ForThePlayers
• •Headline: Unleash Your Potential. Don't Just Play. Perform. Body: With Rigorer, you’re not just getting shoes, you’re unlocking a new level of your game. Our innovative designs provide the support and agility you crave. The spotlight is waiting. #Rigorer #NextLevelPerformance
• •Headline: Join the Movement. The Future of Basketball is Rigorer. Body: See why players everywhere are making the switch. With cutting-edge designs and a commitment to quality, Rigorer is changing the game. Are you ready? #RigorerRevolution #BasketballGear