Brand Tone

Empathetic & Supportive, Expert & Knowledgeable, Friendly & Approachable, Elegant & Sophisticated, Body Positive

Brand Values

• •Empowerment
• •Quality & Luxury
• •Customer Service Excellence
• •Expertise
• •Body Positivity & Inclusivity
• •Trust & Discretion

Best Practices

• •Prioritize Empowerment and Confidence: Every piece of copy should aim to uplift the reader and reinforce the idea that Ouh La La helps women feel good about themselves. Use positive, affirmative language.
• •Emphasize Expertise Subtly: While highlighting knowledge (e.g., "expertly curated," "our fit specialists"), avoid overly technical jargon. The expertise should feel reassuring and helpful, not intimidating.
• •Maintain a Warm and Personal Voice: Even in more formal announcements, inject a sense of warmth and personal connection, as if speaking directly to a valued customer. Use "you" and "your" frequently.
• •Use Elegant and Evocative Language: Reflect the luxury nature of the products with descriptive words that appeal to the senses (e.g., "sumptuous fabrics," "exquisite craftsmanship," "delicate lace") but remain accessible.
• •Be Inclusive and Body Positive: Ensure language celebrates all body types and focuses on finding the perfect fit and style for each individual, reinforcing the "perfectly imperfect and wonderfully real" ethos.

Social Perception

Highly Trusted Experts, Welcoming & Friendly, Providers of Confidence, High-Quality Retailer, Reliable

Copy Examples

• •Headline: Feel Beautiful, Inside and Out. Body: At Ouh La La, we believe the right lingerie is more than just an undergarment – it's a daily dose of confidence. Discover our curated collection of luxury pieces designed to celebrate your unique shape and empower your every move. Let our experts help you find your perfect fit. Call to Action: Explore a New You
• •Headline: Your Perfect Fit Awaits. Expertly Guided. Body: Tired of lingerie that doesn't quite feel right? Our experienced fit specialists are passionate about helping you discover the comfort and support you deserve. Experience the Ouh La La difference – where luxury meets personalized care. Call to Action: Book Your Complimentary Fitting (Online or In-Store)
• •Headline: Elegance You Can Wear Every Day. Body: Why reserve luxury for special occasions? Indulge in the exquisite craftsmanship and sumptuous fabrics of our handpicked lingerie and swimwear. From everyday essentials to show-stopping sets, find pieces that make you feel fabulous, effortlessly. Call to Action: Discover Luxury
• •Headline: More Than Lingerie, It's a Feeling. Ouh La La. Body: Embrace your femininity and celebrate your strength. Our collections are chosen to inspire confidence and joy, ensuring every piece feels as good as it looks. Because when you feel amazing, you shine. Call to Action: Shop Your Confidence Boost
• •Headline: The Art of Beautiful Support. Body: Discover lingerie that perfectly blends artistry with exceptional support. Featuring renowned brands like [Brand Name 1] and [Brand Name 2], we offer styles that accentuate your natural beauty while providing unparalleled comfort. It's time to love your lingerie. Call to Action: View Our Collections