Brand Tone

Inspirational, strong, motivational, and subtly authoritative. It evokes the spirit of the Vikings while remaining accessible and relevant to a modern audience.

Brand Values

• •Courage
• •Resilience
• •Authenticity/Heritage
• •Quality Craftsmanship
• •Self-Determination

Best Practices

• •Embrace the Warrior Lexicon: Consistently use strong verbs and nouns associated with courage, strength, legacy, and Viking lore (e.g., forge, conquer, saga, resilience, valor, destiny).
• •Connect to Core Values: Ensure messaging consistently reflects the brand’s stated values of Courage, Wisdom, and Resilience.
• •Focus on "The Why": Beyond describing the product, explain its significance as a "daily reminder" to live with purpose and strength.
• •Highlight Durability and Craftsmanship: Emphasize the quality and resilience of the materials used.
• •Encourage Community: Foster a sense of belonging among "modern warriors" who share the brand's values.

Social Perception

A brand trusted by modern Vikings worldwide, appealing to those interested in Norse mythology and a warrior/stoic ethos. It is perceived as legitimate due to indicators like SSL certification and clear return policies, with an emerging sense of customer trust.

Copy Examples

• •DAILY REMINDERS TO PURSUE GREATNESS.
• •Live without regret.
• •Forge your legacy.
• •Answer Valhalla's call. #Vikingborne #Resilience #InnerStrength.
• •The Viking spirit teaches us that every challenge is a chance to prove our mettle. Our jewelry is for those who write their own sagas.