Brand Tone

aspirational, elegant, and intimate

Brand Values

• •Artistry and Heritage
• •Quality and Luxury
• •Self-Expression and Individuality
• •Connection and Storytelling
• •Sustainability and Ethics

Best Practices

• •Maintain an Elegant Vocabulary: Always use sophisticated and evocative language. Words like "olfactory," "harmonious," "evoke," "allure," and "legacy" reinforce the luxury positioning. Avoid overly casual slang or jargon.
• •Focus on Storytelling: Every piece of copy should tell a small story, whether it's the inspiration behind a scent, the brand's heritage, or the feeling it creates for the wearer. This transforms the product from a simple commodity into an experience.
• •Emphasize the "Why": Consistently communicate the brand's core values. Mention the mother-daughter duo, the commitment to quality ingredients, and the goal of self-expression. This builds a stronger brand identity beyond just the products.
• •Speak to Aspiration, Not Just Function: Instead of just saying a perfume "smells good," describe what it *feels* like to wear it. Connect the fragrance to confidence, elegance, and memorable moments.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and luxurious tone of the copy must always be matched by high-quality, aesthetically aligned visuals. This consistency between what is read and what is seen creates a powerful and cohesive brand experience.

Social Perception

ZEYLI is perceived as a legitimate, authentic, and trustworthy niche luxury brand. Its elegant, modern, and heartfelt image, coupled with high-quality 'Extrait de Parfum' offerings, positions it as a sophisticated and attractive option for those seeking premium scents.

Copy Examples

• •Elegance, bottled. Our Amber Musk is a story of warmth and sensuality, designed to linger on the skin and in memory. A harmonious blend of sweet musk and vibrant florals for the moments that define you. Discover the scent that tells your story. #ZEYLI #ScentStory #LuxuryFragrance
• •The Signature Scent You've Been Searching For. Experience the art of perfumery. Our Extrait de Parfum collection is crafted for longevity, luxury, and lasting impressions. Find your perfect match today.
• •From Our Family to Yours: The ZEYLI Story. ZEYLI was born from a shared passion between a mother and daughter to capture life's most precious moments through scent. Each fragrance in our collection is more than a perfume; it's a memory, a feeling, an expression of you. We invite you to explore the artistry and love we pour into every bottle. #ZEYLIHeritage
• •Which scent profile speaks to you? Floral & Sweet or Warm & Spicy? Vote and let us help you find your next signature fragrance. #ZEYLIFinds
• •An opulent journey where timeless tradition meets modern allure. The classic romance of rose intertwines with the deep, smoky mystery of oud wood, creating an unforgettable and powerful statement. This is a scent of confidence, designed not just to be worn, but to be experienced. A bold expression for the truly audacious.