Brand Tone

Elegant, Sophisticated, and Aspirational

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Personalization
• •Elegance & Sophistication
• •Tradition & Modernity
• •Accessibility (Affordable Luxury)
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (Elegant, Sophisticated, Aspirational), preferred vocabulary (e.g., "exquisite," "handcrafted," "timeless," "bespoke" vs. casual slang), a "do and don't" list for language, and the overall feeling the copy should evoke.
• •Emphasize Storytelling: Weave the brand's heritage, Geeta Sangra's passion, and the inspiration behind collections into the copy. Focus on the story each piece tells, connecting with the customer's desire for unique and meaningful jewelry.
• •Maintain Visual-Verbal Harmony: Ensure the language used in captions and descriptions consistently matches the high-quality, elegant, and aspirational imagery used on the website and social media.
• •Focus on Benefits and Emotions: While detailing craftsmanship is important, also highlight how wearing Zevar by Geeta jewelry makes the customer *feel* – confident, elegant, connected to tradition, special. Use evocative language that appeals to these emotions.
• •Consistent Training and Review: Ensure anyone creating content for the brand understands and adheres to the established tone. Regularly review website copy, social media posts, and marketing materials to check for consistency and make adjustments as needed.

Social Perception

A Go-To for Bridal and Occasion Wear, High Quality and Authentic, Designer and Exclusive, Trusted, Elegant and Stylish

Copy Examples

• •Headline for a new bridal collection: "Timeless Traditions, Modern Grace: Discover the new 'Eternal Bloom' bridal collection by Zevar by Geeta, where heritage craftsmanship meets contemporary allure."
• •Instagram caption for a Kundan necklace: "Adorn yourself in the regal splendor of Kundan. Each meticulously handcrafted piece from Zevar by Geeta tells a story of timeless elegance and exquisite artistry. Perfect for your most cherished moments. ✨ #ZevarByGeeta #KundanJewellery #HandcraftedLuxury #IndianTradition #ElegantDesigns"
• •Website product description (for a Polki earring): "Experience the captivating brilliance of Polki with these masterfully designed earrings. Hand-set stones reflect a legacy of Indian artisanship, offering a touch of sophisticated glamour to elevate any ensemble. Zevar by Geeta – where every jewel is a masterpiece."
• •Facebook post announcing a sale/special offer: "Indulge in the artistry of Zevar by Geeta. For a limited time, acquire a piece of handcrafted elegance with our special offer. Discover unique designs that speak to your personal style and celebrate the essence of sophistication. Shop now and let your brilliance shine."
• •Email subject line for a newsletter: "Unveil Your Radiance: New Arrivals from Zevar by Geeta Inside ✨"