Tono de Marca

Aspirational & Elegant, Customer-centric & Trustworthy, Accessible & Inclusive, Storytelling & Evocative, Confident & Quality-focused

Valores de Marca

• •Quality & Craftsmanship
• •Customer Experience & Satisfaction
• •Accessibility & Affordability
• •Innovation
• •Trust & Transparency
• •Inclusivity
• •Heritage & Understanding

Mejores Prácticas

• •Emphasize Aspiration and Emotion: Use evocative language that connects with the customer's desire for beauty, elegance, and self-expression (e.g., "timeless saga," "priceless beauty," "crafting dreams into reality").
• •Highlight Quality and Trust Markers: Consistently mention certifications, craftsmanship, and guarantees (e.g., "certified jewellery," "excellent workmanship," "transparent policies") to build confidence.
• •Maintain an Accessible yet Sophisticated Voice: The language should feel premium but not exclusive, reflecting the brand's aim for accessible luxury. Avoid overly casual slang while still being warm and inviting.
• •Incorporate Storytelling Elements: Weave in the brand's journey, inspirations (cultural tales, cosmic beauty), and the idea of jewelry as a personal narrative. This adds depth and distinguishes the brand.
• •Ensure Inclusivity in Language: When addressing the audience, use terms that resonate with a broad demographic, reinforcing the message that their jewelry is for everyone, including men. Regularly review copy to ensure it aligns with the goal of breaking jewelry stereotypes.

Percepción Social

Positive: Many customers appreciate the product quality, design aesthetics, and affordability. The brand is seen as offering beautiful, contemporary, and well-packaged jewelry. Customer service is often highlighted as exceptional by satisfied customers. Mixed/Negative: Some customers have reported negative experiences, primarily concerning delays in delivery, receiving wrong or defective products, and unresponsive after-sales service. This indicates a gap between the brand's promise of "unparalleled customer experiences" and the actual service received by some. Emerging Trust: While some are skeptical initially, the product quality often wins them over. The brand is working on building a reputation as a "reliable name."

Ejemplos de Copy

• •Zevar Amaze: Where Timeless Elegance Meets Your Unique Sparkle. Body: Discover jewelry that tells your story. Crafted with passion and precision, each piece is an invitation to express your essence. Because you are priceless.
• •Beyond Adornment. It’s a Zevar Amaze Experience. Body: From the first click to the moment it graces your skin, we promise more than just jewelry. We offer certified quality, designs that inspire, and a commitment to making you feel cherished.
• •Luxury You Can Live In. Designs That Speak To You. Body: Why reserve beauty for special occasions? Zevar Amaze brings you accessible silver and moissanite jewelry, perfect for every day and every one. Find your signature piece today.
• •Inspired by India, Crafted for the World. Worn by You. Body: Our heritage of understanding intricate tastes, now woven into contemporary designs. Explore collections that blend cultural richness with modern allure, all backed by our promise of quality and transparency.
• •For Him, For Her, For Every Story. Zevar Amaze. Body: Breaking boundaries, celebrating individuality. Our diverse range offers something special for everyone. Experience the joy of gifting or owning a piece that's as unique as you are.