Brand Tone

enthusiastic, informative, and community-focused

Brand Values

• •Passion for Table Tennis
• •Quality Products
• •Expertise and Guidance
• •Customer Service Excellence
• •Community Building
• •Accessibility
• •Family-Owned Values

Best Practices

• •Develop a Brand Voice Guide: Document ZettSports' specific tone (enthusiastic, informative, community-focused), key messaging points, preferred terminology (e.g., "table tennis" vs. "ping pong" in more formal contexts, though "ping pong" is used casually on social media), and "do's and don'ts." Share this with anyone creating content.
• •Prioritize "Community" and "Passion": Ensure these core values shine through in the language used. Use words that evoke excitement, support, and a shared love for table tennis.
• •Balance Enthusiasm with Expertise: While being passionate, always back it up with credible information, product knowledge, and helpful advice. Avoid overly casual slang that might undermine the "expert" positioning when discussing technical aspects.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the friendly, supportive, and helpful tone. Personalize responses where possible to reinforce the community feel.
• •Consistent Storytelling: Weave in the narrative of being a passionate, family-owned Australian business dedicated to serving the table tennis community. This reinforces identity and builds trust. Regularly review content across all channels to ensure alignment with the established tone and values.

Social Perception

ZettSports is generally perceived positively by its customers and the broader online community as a reputable supplier, community contributor and expert resource.

Copy Examples

• •Unleash your inner champion! 🏆 Our new range of [Brand Name] bats has just landed, designed for power, precision, and a spin that’ll leave your opponent speechless. Gear up and dominate the table! #ZettSports #TableTennisPro #NewGear
• •From your first serve to match point, we're with you every step of the way. Got questions about the right rubber for your playing style? Our ZettSports experts are here to help you find your perfect match. Swing by our blog for the latest tips! #AskZett #TableTennisCommunity #ExpertAdvice
• •The ZettSports Cup is just around the corner! Who’s ready to battle it out and make some unforgettable memories? We’re passionate about bringing players together. Tag your training partner and let the countdown begin! 🏓 #ZettSportsCup #TableTennisAustralia #PassionForPingPong
• •Did you know? The right table tennis shoes can significantly improve your footwork and game. Discover our curated collection, offering superior grip and comfort. Step up your game with ZettSports! #TableTennisTips #ZettGear #PlayLikeAPro
• •As a family-owned business, we pour our passion for table tennis into everything we do. Thank you for being part of the ZettSports family and helping us grow the sport we love across Australia! #FamilyBusiness #TableTennisLove #SupportingPlayers