Brand Tone

Passionate & Advocative, Educational & Informative, Inspirational & Encouraging, Ethical & Principled, Community-Oriented

Brand Values

• •Compassion
• •Sustainability
• •Ethics & Integrity
• •Empathy
• •Non-Violence (Ahimsa)
• •Holistic Lifestyle

Best Practices

• •Prioritize Value Alignment: Ensure all copy, from product descriptions to social media posts, reflects the core brand values of compassion, ethics, and sustainability.
• •Educate and Inspire, Don't Just Sell: While the goal is to sell products, the copy should also aim to educate the audience about the "why" behind veganism and the brand's mission.
• •Use Passionate yet Respectful Language: Convey enthusiasm for veganism without being preachy or judgmental towards non-vegans.
• •Highlight Sustainability Efforts: Emphasize the brand's commitment to a greener planet and sustainable practices in all communications.
• •Create a Sense of Community: Foster a feeling of belonging among vegans by using inclusive language and encouraging interaction.

Social Perception

A brand that allows individuals to visibly express their vegan identity and values, aligning with the increasing awareness of the ethical, environmental, and health aspects of veganism.

Copy Examples

• •Veganism isn't a trend, it's a conscious awakening.
• •At Zestee Vegan, we believe in a holistic approach to veganism rooted in 'ahimsa'.
• •Every Zestee Vegan purchase supports a message of empathy and a commitment to a greener planet.
• •Wear your values. Shop our collection of vegan slogan t-shirts and spark conversations.
• •Join the Zestee Vegan community and inspire others to make compassionate choices.