Brand Tone

Empathetic & Understanding, Scientific & Credible, Natural & Safe, Discreet & Respectful, Confident & Reassuring

Brand Values

• •Female Sexual Wellness & Empowerment
• •Natural Solutions
• •Scientific Validation
• •Quality & Safety
• •Customer Satisfaction

Best Practices

• •Prioritize Empathy and Understanding: Always address the sensitive nature of female sexual wellness with respect and empathy. Acknowledge potential concerns and frame Zestra as a supportive, empowering solution, not just a 'fix.'
• •Lead with Science and Nature, Reassure with Safety: Consistently highlight the clinically evaluated, botanical, hormone-free, and paraben-free aspects of the product. This builds trust and addresses potential safety concerns.
• •Maintain a Confident Yet Respectful Tone: Be confident in the product's efficacy (citing clinicals and testimonials where appropriate) but avoid overly sensational or explicit language. The tone should be mature, informative, and encouraging.
• •Focus on Benefits, Not Just Features: While ingredient transparency is important, emphasize what the product *does* for the user – enhances sensation, promotes pleasure, helps reconnect with intimacy. Use evocative but tasteful language to describe the 'Zestra Rush.'
• •Be Consistent Across All Touchpoints: Ensure that the website copy, any (future) social media content, product descriptions on retail sites, and customer service interactions all reflect the same core brand voice: empathetic, scientifically-backed, natural, and empowering. Develop a style guide if one isn't already in place.

Social Perception

Helpful for Some, Ineffective for Others, Too Expensive, Unpleasant Scent, Credible (to a degree), Pioneering (Historically)

Copy Examples

• •Headline: Rediscover Your Spark. Naturally. Body: Life changes, and so can sensation. Zestra® Essential Arousal Oils are clinically shown to enhance arousal and sensation, helping you experience intimacy more deeply. Our patented blend of botanical oils and extracts is hormone-free and designed for you. Feel the Zestra Rush®. Call to Action: Learn More & Reconnect.
• •Headline: The Science of Sensation. The Wisdom of Nature. Body: Developed by pharmacologists and trusted by women, Zestra® is your partner in intimate wellness. Our 100% natural, clinically proven formula works within minutes to heighten sensitivity for up to 45 minutes. No hormones, no parabens—just pure, pleasurable sensations. Call to Action: Shop Zestra® Today.
• •Headline: Don't Just Go Through the Motions. Feel Them. Body: Intimacy is more than routine; it's about connection and pleasure. Zestra® Essential Arousal Oils are designed to help you feel more, experience more, and enjoy more. Safe, gentle, and effective. Call to Action: Experience the Difference with Zestra®.
• •Headline: Your Intimate Wellness, Elevated. Body: Zestra® offers a thoughtful, scientifically formulated approach to female arousal. Our unique botanical blend is designed for women, by experts who understand female sexual health. Heighten your senses, effortlessly. Call to Action: Explore Our Natural Solutions.
• •Headline: Remember What Pleasure Feels Like? We Do. Body: Zestra® helps you reconnect with your body and your desires. Our fast-acting arousal oil is made with natural ingredients to enhance your natural response, bringing warmth and heightened sensation to your intimate moments. Call to Action: Find Your Zestra Rush®.