Brand Tone

Empowering & Encouraging, Inclusive & Welcoming, Playful & Vibrant, Authentic & Bold, Conscious & Ethical

Brand Values

• •Self-Expression & Individuality
• •Inclusivity & Diversity
• •Authenticity
• •Community & Connection
• •Sustainability & Ethical Practices
• •Positivity & Fun

Best Practices

• •Embrace Inclusivity: Always use gender-neutral language and ensure your messaging welcomes everyone. Avoid stereotypes and celebrate diversity in your visuals and text.
• •Lead with Empowerment: Craft copy that inspires confidence and encourages self-expression. Use strong, positive verbs and affirmative statements.
• •Be Authentically You (and Them): Let the brand's playful, bold, and conscious personality shine through. Use emojis where appropriate (like on social media) but always ensure the core message of authenticity is clear.
• •Highlight Your Values: Regularly weave in your commitments to ethical production, sustainability (made-to-order, zero waste), and community. This reinforces what makes Zest-ly different.
• •Stay Playful and Positive: Keep the language upbeat, vibrant, and engaging. Use calls to action that invite interaction and connection, fostering that sense of community and "infinite positive vibes."

Social Perception

A modern, ethical, and vibrant brand that champions individuality and inclusivity. Customers engaging on social media appear to respond positively to the brand's colorful designs and empowering messages. The emphasis on "made to order" and ethical production could appeal to consumers looking for more sustainable and consciously made fashion choices.

Copy Examples

• •Headline: Don't just wear it. Live it. Body: Your style is your story. Express every vibrant, unique, unapologetic part of you with Zest-ly. Gender-free, made-to-order, and always authentic. #BeAVoiceNotAnEcho
• •Headline: Fast Fashion? Nah. Body: We're about fashion that feels good, inside and out. Ethically made, zero waste, and designed to let your true colors shine. Join the Zest-ly Universe. #WearYourValues
• •Headline: Style Has No Labels. Humans Do. (And We Love Yours!) Body: Rock your look, your way. Our inclusive, gender-free streetwear is all about celebrating you. Come as you are. Vibe with Zest-ly.
• •Headline: Made Just For You. Literally. Body: No waste, all taste. Every Zest-ly piece is made to order, packed with positive vibes, and ready to tell your story. What will yours say? #ZestlyMe
• •Headline: Join the Vibe. Build the Community. Body: Zest-ly is more than just clothes – it's a universe of authentic souls expressing themselves. Share your passion, wear your heart, and connect with us. #ZestlyCommunity