Brand Tone

friendly, passionate, and approachable

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Zero-Waste
• •Community and Local Pride
• •Inclusivity and Accessibility
• •Authenticity and Passion

Best Practices

• •Be Passionate and Enthusiastic: Always write with a genuine love for the product. Use exclamation points and enthusiastic language to convey excitement.
• •Stay Approachable and Friendly: Use a conversational and informal tone. Address the audience directly and ask questions to encourage engagement.
• •Highlight Your Values: Consistently mention the brand's core values, such as 'handmade,' 'organic,' 'vegan,' and 'sustainable,' in your copy.
• •Tell Your Story: Weave the brand's origin story into your marketing materials to build a personal connection with your audience.
• •Educate and Inspire: Provide recipes, serving suggestions, and cocktail tutorials to show the versatility of the product and inspire customers to get creative.

Social Perception

Zest Limoncello™ is perceived positively as an authentic, high-quality, and innovative local brand. Its founders are seen as passionate entrepreneurs revolutionizing limoncello's perception. Customer testimonials are glowing, positioning it as a premium yet accessible choice, further validated by its presence in Italian restaurants.

Copy Examples

• •Sunshine in a glass! Our Zest Limoncello is handmade in Liverpool with the freshest organic lemons, giving you that perfect Amalfi feel with every sip. Who are you sharing a spritz with this weekend? #ZestLimoncello #Liverpool #Handmade #Organic #Vegan
• •From a happy accident in a Liverpool bar to a bottle of sunshine in your hand. We're Andy and Seamus, two bartenders who believe limoncello is more than just a drink – it's a moment to be savoured. That's why we craft our Zest Limoncello by hand, using only the best organic, vegan, and gluten-free ingredients. We're on a mission to make limoncello the UK's new favourite drink, one zesty sip at a time.
• •Subject: Ready for a Zesty Summer? Get ready to squeeze the day! Summer is just around the corner, and we've got the perfect drink to help you celebrate. Our Zest Limoncello is bursting with the taste of fresh, organic lemons, making it the perfect base for a refreshing spritz or a delicious cocktail. Order now and get a free recipe card with our favourite summer serves!
• •Headline: Liverpool's Zestiest Secret is Out. Handcrafted by two local bartenders, Zest Limoncello is the award-winning, organic, and vegan limoncello that's taking the city by storm. Discover the taste of real Italian sunshine, made right here in Liverpool. Find us in your favourite local bars and restaurants.
• •Experience the authentic taste of Italy with a Liverpool twist. Zest Limoncello is a premium, handcrafted liqueur made from the finest organic lemons. Our artisanal process ensures a smooth, vibrant, and intensely flavourful drink that's both vegan and gluten-free. Perfect for sipping chilled, mixing in a spritz, or adding a zesty kick to your favourite cocktails.