Brand Tone

friendly, enthusiastic, and helpful

Brand Values

• •Passion for Cooking
• •Quality and Expertise
• •Community Focus
• •Family-Oriented
• •Making Cooking Enjoyable and Simple

Best Practices

• •Embrace Enthusiasm: Use vibrant and positive language that reflects a genuine passion for cooking and quality kitchenware. Words like "excitement," "joy," "flavorful," and "inspiration" align with the "zest" in their name.
• •Be Approachable and Inclusive: Write in a way that welcomes everyone, from beginners to experienced chefs. Avoid overly technical jargon unless explained. The tone should feel like a helpful friend offering advice.
• •Tell Your Story: Weave in the family-oriented narrative and the "why" behind the brand. This personal touch builds connection and trust.
• •Focus on Solutions and Benefits: Highlight how the products and expertise offered by Zest can make cooking easier, more enjoyable, and lead to delicious results.
• •Maintain a Consistent Voice Across All Platforms: Ensure the friendly, enthusiastic, and helpful tone is present on the website, social media posts, email marketing, and any in-store communications.

Social Perception

a local, family-owned business dedicated to providing quality kitchenware and fostering a love for cooking

Copy Examples

• •Unlock a world of flavor in your kitchen! Whether you're just starting your culinary journey or you're a seasoned pro, Zest Billings has the perfect tools and a friendly team to help you create delicious memories. Good eating, made simple!
• •Remember those family nights filled with laughter and the aroma of home-cooked meals? At Zest, we believe every meal can be special. Discover our curated collection of quality cookware and let's bring that joy back to your table.
• •Tired of takeout? Let's add some Zest to your meal prep! Our experts are here to guide you to the right gadgets and share tips that will make cooking exciting and effortless. What will you create tonight?
• •From weeknight dinners to holiday feasts, the right tools make all the difference. Explore our range of top brands like Le Creuset and KitchenAid, and find everything you need to cook with confidence and enthusiasm!
• •More than just a store, Zest Billings is a community of food lovers! Join us for upcoming cooking classes (stay tuned!) and let's share the passion for good food and great company.