Brand Tone

Enthusiastic and Passionate, Supportive and Encouraging, Community-Focused/Family-Oriented, Positive and Uplifting, Professional yet Approachable, Inclusive

Brand Values

• •Skill Development and Excellence
• •Confidence Building
• •Community and Teamwork
• •Passion for Cheerleading
• •Inclusivity
• •Fun and Enjoyment
• •Safety
• •Personal Growth

Best Practices

• •Embrace Positivity and Enthusiasm: Always use upbeat, energetic, and encouraging language. Celebrate achievements big and small.
• •Highlight Community and Connection: Frequently use terms like \"ZG Family,\" \"team,\" \"squad,\" and \"friendship.\" Emphasize the supportive network within the gym.
• •Focus on Athlete Growth and Empowerment: Share stories and testimonials that showcase skill development, confidence building, and personal achievements. Frame challenges as opportunities for growth.
• •Be Inclusive and Welcoming: Ensure messaging appeals to all ages and skill levels. Clearly state that beginners are welcome and that there's a place for everyone.
• •Stay Authentic and Passionate: Let the genuine love for cheerleading shine through. Be approachable, friendly, and maintain clear, professional communication across all platforms.

Social Perception

Zero Gravity Cheerleading is highly regarded by its clients and the local community. They are seen as a well-organized and communicative club that fosters personal development, resilience, and strong friendships. Their success in competitions brings pride to the local communities. They are considered one of Palmerston North's most popular places for kids' birthday parties.

Copy Examples

• •Headline: Find Your Stunt Squad! Body: \"Join the Zero Gravity Cheer family and discover more than just a sport. Build lifelong friendships, unleash your confidence, and soar to new heights with teammates who lift you up – literally! All ages, all abilities welcome. #ZGFamily #CheerleadingNZ\"
• •Headline: From Cartwheels to Champions! Body: \"Dream it. Train it. Achieve it. At Zero Gravity, our passionate coaches are dedicated to helping every athlete reach their full potential. Watch your skills and confidence skyrocket in our supportive and dynamic cheer programs. Enrol today! #ZGCheer #SkillDevelopment #NZCheer\"
• •Headline: Catch the Cheer Spirit! Body: \"Warning: May cause extreme fun, infectious smiles, and a passion for glitter! Zero Gravity Cheerleading is where the energy is contagious and every session is an adventure. Ready to fly? #CheerSpirit #FunFitness #ZeroGravityCheer\"
• •Headline: Your Cheer Journey Starts Here! Body: \"No experience? No problem! Zero Gravity offers a welcoming space for everyone to learn the fundamentals of cheerleading. Our recreational classes are the perfect introduction to tumbles, stunts, and teamwork in a fun, no-pressure environment. First trial often free – come give it a go! #BeginnerCheer #InclusiveSport #ZGCommunity\"
• •Headline: Unleash Your Inner Sparkle! Body: \"More than just a sport, cheerleading at Zero Gravity builds unshakeable confidence. Our athletes don't just learn routines; they learn resilience, teamwork, and the power of believing in themselves. Shine bright with ZG! #ConfidenceBoost #CheerleadingLife #Empowerment\"