Brand Tone

Innovative and Performance-Oriented, Confident and Authoritative, Practical and Solution-Focused, Enthusiastic and Golfer-Centric, Approachable and Value-Driven

Brand Values

• •Innovation
• •Performance
• •Quality
• •Customer-Centricity/Problem Solving
• •Accessibility/Value

Best Practices

• •Lead with Innovation and Performance: Always highlight the technological edge or the tangible performance benefit the product offers the golfer. Use words like "patented," "advanced," "engineered," "maximum," "proven."
• •Speak with Authority, Backed by Proof: Confidently state product benefits, and where possible, support these with specific data, tour usage, awards, or customer testimonial numbers (e.g., "Reduces contact by 66%," "Over 70 PGA TOUR victories").
• •Focus on Golfer Solutions: Frame product descriptions around solving a problem or enhancing the golfer's experience (e.g., "eliminates guesswork in sizing," "keeps you on the course rain or shine").
• •Use Clear, Energetic Language: Employ strong verbs and concise phrasing. Maintain an enthusiastic tone that reflects a passion for golf and the brand's products. Avoid overly technical jargon unless clearly explained.
• •Reinforce Value: While showcasing premium features, subtly remind the customer of the accessibility and fair pricing that Zero Friction strives for, ensuring the "performance for all" message comes through.

Social Perception

Innovative Leader, Reliable Performance, Good Value, Problem Solver, Positive Reputation

Copy Examples

• •Headline: Unleash Your Longest Drive. Period. Body: Tired of tees that rob your distance? Our patented 3-prong Zero Friction design minimizes contact for maximum ball speed and a straighter flight. Experience the #1 tee on the PGA TOUR and feel the difference. Less resistance, more yards. It’s that simple.
• •Headline: The Last Golf Glove You'll Ever Need to Size. Body: Forget guessing games. Our innovative compression-fit technology molds perfectly to your hand, delivering unparalleled comfort, breathability, and a tour-proven grip, every single time. One size, all performance. That's the Zero Friction promise.
• •Headline: Innovation That Follows You Down the Fairway. Body: Introducing the STRIDE Autonomous Electric Golf Bag – your personal caddie redefined. Smart-follow technology, effortless control, and all the storage you demand. Focus on your game, not your gear. Elevate your round with Zero Friction innovation.
• •Headline: See Brighter. Play Bolder. Find Your Ball Faster. Body: Our Spectra matte finish golf balls don't just look incredible; they're engineered for superior visibility and two-piece distance performance. Track your shot with ease and add a splash of confidence to your game. Fun meets function.
• •Headline: Performance Gear That Doesn't Break the Bank. Body: At Zero Friction, we believe every golfer deserves access to game-changing technology. From our tour-winning tees to our comfort-fit gloves and versatile bags, get premium performance and lasting quality without the premium price tag. Play better, spend smarter.