Brand Tone

Playful and Cute, Friendly and Approachable, Enthusiastic and Passionate, Community-Oriented

Brand Values

• •Creativity and Originality
• •Quality
• •Customer Happiness
• •Joy and Fun
• •Supporting Small Business

Best Practices

• •Embrace the "Cute" Factor: Consistently use playful language, emojis/emoticons (especially Japanese style like Kaomoji), and enthusiastic descriptions that align with the "kawaii" aesthetic. Product names and descriptions should evoke a sense of fun and adorableness.
• •Stay Personal and Approachable: Continue sharing the artist's passion and inspiration. Use "I" and "we" to foster a direct connection with the audience. Respond to comments and messages with the same friendly and helpful tone seen in Etsy reviews.
• •Visual Consistency is Key: Ensure all visuals (product photos, social media graphics, website design) reflect the cute, anime-inspired art style. Bright, cheerful, and clean aesthetics will reinforce the brand tone.
• •Engage with the Community: Actively participate in conversations on social media, respond to tags, and continue collaborations or sponsorships with relevant groups (like anime clubs). Use hashtags that resonate with the target audience.
• •Develop a Style Guide: Create a simple internal guide that outlines the brand's voice, preferred emojis, common phrases, and "no-go" words. This will help ensure consistency across all platforms and communications, especially if the brand grows and involves more people in content creation.

Social Perception

Positive, Appreciation for Aesthetics, Seen as a "Treat", Trusted, Community-Focused

Copy Examples

• •Kawaii alert! 🚨 Your favorite [Character/Theme] just got even CUTER! ✨ Our new [Product Name] stickers have landed, and they’re ready to bring some sparkle to your world. Waterproof, weatherproof, and 100% adorable! Snag yours now at zerobae.art (link in bio!) 💖 P.S. Which one is your instant fave? Let us know below! 👇 #cutestickers #animelove #zerobae #newdrop #kawaiilife
• •Give your ride a super cute makeover! (ﾉ´ヮ\`)ﾉ\*: ・ﾟ Our [Product Name] license plate frame is here to add a dash of [Theme, e.g., 'spooky fun' or 'dreamy pastel'] to your daily drives. Made with durable, UV-printed plastic to keep the cuteness going, rain or shine! ✨ Get yours and make every traffic jam a little more joyful! 🚗💨
• •Packing up some happy mail! 💌 This lucky customer is getting our [Product Name] and a few little surprises! 😉 We love seeing where our creations go! Thanks for supporting our small biz! 💖 Want your own bundle of cuteness? Shop zerobae.art! ✨ #packwithme #smallbusinesslove #zerobae #cutethings #anime goodies #kawaiistyle
• •Get Ready to Squee! 🎉 Our brand new '[Collection Name]' collection has just arrived at ZeroBae, and it's bursting with all things cute and wonderful! ⸜(\*ˊᗜˋ\*)⸝ Think [mention 2-3 key items/themes, e.g., 'sparkly peekers, adorable keychains, and the softest plushies']. Perfect for treating yourself or the anime fan in your life! ✨ Explore the cuteness overload now! 👉 [Link to Collection]
• •✨ Sparkle Up Your Life! ✨ Get 15% off all peekers this week! Use code PEEKABOO at checkout. Happy shopping! (´｡• ω •｡`)