Brand Tone

Enthusiastic, positive, friendly, direct, and informative, with a touch of youthful slang (for the Brazilian market).

Brand Values

• •Style and Practicality
• •Quality and Durability
• •Customer Satisfaction
• •Versatility
• •Self-Expression/Personality

Best Practices

• •Use a mix of enthusiastic and informative language.
• •Highlight practicality, style, and durability in product descriptions.
• •Incorporate customer testimonials and satisfaction guarantees.
• •Maintain a consistent tone across all communication channels.
• •Regularly review customer feedback for insights into how your brand is perceived.

Social Perception

Positive, focusing on product quality, design, timely delivery, and excellent customer service, aiming to build brand loyalty and positive word-of-mouth.

Copy Examples

• •Shop Now & get 10% off your first order with code PRIMEIRACOMPRA.
• •It's the same practical, water-resistant, and ultra-stylish bag you love.
• •Practical, stylish, and always ready for your next adventure.
• •Sua essência em movimento! (your essence in motion!)
• •Feita para acompanhar sua vibe (made to accompany your vibe)